http://www.fastcompany.com/1757355/rules-of-engagement-from-the-nba-social-media-war-room
While bored traditional sports reporters wait for quotes from the megastars, the NBA’s elite social media team finds images, videos, and moments that take followers up close and behind the scenes of the Finals. We follow–literally–the social media masters during before, during, and after the action to watch how it all works.