Adam Stotsky VRP
Bio:
- April 2013 – Now: General Manager, Esquire Network
Since Esquire Network’s April 2013 debut, (the latest news says Esquire Network will be launched on September 23rd) Adam Stotsky is responsible for oversight of all facets of the network, including programming, development, production, marketing, press and publicity, and digital operations. Stotsky reports to Bonnie Hammer, Chairman, NBCUniversal Cable Entertainment Group.
(http://www.nbcuni.com/corporate/management/executive/esquire-network/adam-stotsky/)
For the foreseeable future, G4, which had focused on games, gear and gadgets, will stay status quo with Stotsky at the helm.
(http://www.deadline.com/2013/09/style-will-be-rebranded-as-esquire-network/)
- January 2012 – April 2013: General Manager, G4
He replaced G4’s president of the last six years, Neal Tiles. (http://latimesblogs.latimes.com/entertainmentnewsbuzz/2012/01/nbcuniversal-adam-stotsky.html#sthash.ORSOYNjR.dpuf)
Bonnie Hammer stated he is “one of the best brand strategists I’ve ever worked with”
The appointment of Stotsky marks Hammer’s first major move at G4.
(http://www.deadline.com/2012/01/former-nbc-marketing-chief-adam-stotsky-named-general-manager-of-g4/)
The news comes nearly a year after NBCU cable entertainment chairman Bonnie Hammer hired longtime NBC marketing executive Adam Stotsky to take the helm as general manager at G4. Earlier this fall, his team canceled the network’s Attack of the Show! and X-Play, a move that followed press reports of the net’s desire to include more than simply geek TV.
G4 parent company NBCUniversal and Esquire parent company Hearst Corporation are reportedly in talks to move G4 away from gaming towards a more metrosexual demographic.
(http://www.hollywoodreporter.com/news/nbcuniversal-hearst-corp-close-deal-399481)
G4 Undergoes Executive Restructuring Under New GM Adam Stotsky
A little over a month after former NBC marketing president Adam Stotsky took over NBCUniversal’s G4 as General Manager, he is reorganizing the cable network’s executive team. Two longtime G4 executives have been promoted: Matt Monos to SVP Planning & Acquisitions, and David Angehrn to SVP Marketing. Lorenzo de Guttadauro is joining G4 from NBC in the newly created position of SVP Brand & Creative. Meanwhile, the channel’s top programming executive, EVP Programming and Production John Rieber, has exited, along with its marketing chief, SVP Creative Services Scott Bantle.
(http://www.deadline.com/2012/02/g4-undergoes-executive-restructuring-under-new-gm-adam-stotsky/)
- 2008 – August 2011: President of Marketing, NBC Entertainment division of NBCUniversal
Stotsky led strategy, branding, creative, paid media, digital/social media and partnership marketing initiatives for NBC’s daytime, primetime and late night day-parts. In this capacity, Stotsky also led NBC’s strategic brand repositioning, resulting in the launch of “NBC: More Colorful” in Fall 2009.
(http://www.nbcuni.com/corporate/management/executive/esquire-network/adam-stotsky/)
He left NBC in August when the network’s new chairman Bob Greenblatt brought over his longtime Showtime marketing chief Len Fogge.
(http://www.deadline.com/2012/01/former-nbc-marketing-chief-adam-stotsky-named-general-manager-of-g4/)
- 2001 – 2008: Stotsky held senior marketing positions at NBCUniversal’s Syfy business, most recently as Executive Vice President, Global Brand Strategy and Market Development.
During his tenure, Syfy became widely regarded as one of the best-branded and marketed channels on television. There, he received numerous industry accolades including multiple creative awards from BDA, Cannes, Clio, D&AD, One Show, PROMAX and the channel’s first-ever Gold Effie from the American Marketing Association. Stotsky also expanded Syfy’s U.S. business portfolio beyond broadcast and digital media into video gaming, licensing, merchandising and the youth market.
(http://www.nbcuni.com/corporate/management/executive/esquire-network/adam-stotsky/)
He has worked on a number of notable campaigns for the company, including those for “Battlestar Galactica” and “Taken,” and helped expand the cable network’s brand globally and into other businesses.
(www.TVWeek.com)
- Prior to Syfy: Stotsky served as Vice President of Marketing at Discovery Communications. He began his career at Fallon Worldwide as an Advertising Account Director.
Honors:
Advertising Age selected Stotsky as one of its “MARKETING 50” in recognition of his marketing innovation for Syfy’s Peabody Award-winning franchise, Battlestar Galactica.
Stotsky was also honored by Multichannel News as one of its “40 UNDER 40.”
Stotsky was elected to the PROMAX/BDA Board of Directors in 2004 and served as its co-Chairman from 2010-2012.
(http://www.nbcuni.com/corporate/management/executive/esquire-network/adam-stotsky/)
About Esquire Network and G4:
Esquire Network is an entertainment and lifestyle network that champions the pursuit of a well-played life. Building on Esquire’s 80 years of unparalleled insight into what makes men tick, the network features programming that speaks to both classic and contemporary passions and interests, from technology and gadgets to fashion and style, food and drink, travel and adventure, women and relationships, and politics and talk. Debuting September 23, 2013, Esquire Network is a strategic partnership between NBCUniversal and Hearst Magazines, and is a unit of NBCUniversal Cable Entertainment, a division of NBCUniversal.
G4 (also known as G4 TV) is an American digital cable and satellite television channel that is owned by G4 Media, a unit of the NBCUniversal Cable division of NBCUniversal. The channel is geared primarily toward young male adult viewers and originally focused on the world of video games, before transitioning to a more general entertainment format. G4 is currently headquartered in Los Angeles.
In late 2012, G4’s studio programming was ceased in preparation for its re-launch as the Esquire Network on September 23, 2013, as part of a licensing deal with Hearst Corporation, owner of Esquire magazine. However, on September 9, 2013, news broke that NBCUniversal will instead replace Style with Esquire Network, leaving G4 “as is for the foreseeable future, though it’s highly unlikely the company will invest in more original programming”.
As of August 2013, approximately 61,217,000 American households (53.61% of households with television) receive G4.
(http://en.wikipedia.org/wiki/G4_%28TV_channel%29)
In the past several months, Esquire Network has amassed off-network series, including NBC’s Late Night With Jimmy Fallon and Parks And Recreation and Starz’s Party Down, and has ordered a couple of unscripted series.
(http://www.deadline.com/2013/09/style-will-be-rebranded-as-esquire-network/)
Adam Stotsky on social networks: (all accounts inaccessible to public)
Facebook: https://www.facebook.com/adam.stotsky.1
Twitter: https://twitter.com/adamstotsky
LinkedIn: http://www.linkedin.com/pub/adam-stotsky/0/5b/b5b