Adam Stotsky VRP

Adam Stotsky VRP

Bio:

  • April 2013 – Now: General Manager, Esquire Network

Since Esquire Network’s April 2013 debut, (the latest news says Esquire Network will be launched on September 23rd) Adam Stotsky is responsible for oversight of all facets of the network, including programming, development, production, marketing, press and publicity, and digital operations. Stotsky reports to Bonnie Hammer, Chairman, NBCUniversal Cable Entertainment Group.

(http://www.nbcuni.com/corporate/management/executive/esquire-network/adam-stotsky/)

For the foreseeable future, G4, which had focused on games, gear and gadgets, will stay status quo with Stotsky at the helm.

(http://www.deadline.com/2013/09/style-will-be-rebranded-as-esquire-network/)

  • January 2012 – April 2013: General Manager, G4

He replaced G4’s president of the last six years, Neal Tiles. (http://latimesblogs.latimes.com/entertainmentnewsbuzz/2012/01/nbcuniversal-adam-stotsky.html#sthash.ORSOYNjR.dpuf)

Bonnie Hammer stated he is “one of the best brand strategists I’ve ever worked with”

(http://www.mediapost.com/)

The appointment of Stotsky marks Hammer’s first major move at G4.

(http://www.deadline.com/2012/01/former-nbc-marketing-chief-adam-stotsky-named-general-manager-of-g4/)

The news comes nearly a year after NBCU cable entertainment chairman Bonnie Hammer hired longtime NBC marketing executive Adam Stotsky to take the helm as general manager at G4. Earlier this fall, his team canceled the network’s Attack of the Show! and X-Play, a move that followed press reports of the net’s desire to include more than simply geek TV.

G4 parent company NBCUniversal and Esquire parent company Hearst Corporation are reportedly in talks to move G4 away from gaming towards a more metrosexual demographic.

(http://www.hollywoodreporter.com/news/nbcuniversal-hearst-corp-close-deal-399481)

 

G4 Undergoes Executive Restructuring Under New GM Adam Stotsky

A little over a month after former NBC marketing president Adam Stotsky took over NBCUniversal’s G4 as General Manager, he is reorganizing the cable network’s executive team. Two longtime G4 executives have been promoted: Matt Monos to SVP Planning & Acquisitions, and David Angehrn to SVP Marketing. Lorenzo de Guttadauro is joining G4 from NBC in the newly created position of SVP Brand & Creative. Meanwhile, the channel’s top programming executive, EVP Programming and Production John Rieber, has exited, along with its marketing chief, SVP Creative Services Scott Bantle.

(http://www.deadline.com/2012/02/g4-undergoes-executive-restructuring-under-new-gm-adam-stotsky/)

  • 2008 – August 2011: President of Marketing, NBC Entertainment division of NBCUniversal

Stotsky led strategy, branding, creative, paid media, digital/social media and partnership marketing initiatives for NBC’s daytime, primetime and late night day-parts. In this capacity, Stotsky also led NBC’s strategic brand repositioning, resulting in the launch of “NBC: More Colorful” in Fall 2009.

(http://www.nbcuni.com/corporate/management/executive/esquire-network/adam-stotsky/)

He left NBC in August when the network’s new chairman Bob Greenblatt brought over his longtime Showtime marketing chief Len Fogge.

(http://www.deadline.com/2012/01/former-nbc-marketing-chief-adam-stotsky-named-general-manager-of-g4/)

  • 2001 – 2008: Stotsky held senior marketing positions at NBCUniversal’s Syfy business, most recently as Executive Vice President, Global Brand Strategy and Market Development.

During his tenure, Syfy became widely regarded as one of the best-branded and marketed channels on television. There, he received numerous industry accolades including multiple creative awards from BDA, Cannes, Clio, D&AD, One Show, PROMAX and the channel’s first-ever Gold Effie from the American Marketing Association. Stotsky also expanded Syfy’s U.S. business portfolio beyond broadcast and digital media into video gaming, licensing, merchandising and the youth market.

(http://www.nbcuni.com/corporate/management/executive/esquire-network/adam-stotsky/)

 

He has worked on a number of notable campaigns for the company, including those for “Battlestar Galactica” and “Taken,” and helped expand the cable network’s brand globally and into other businesses.

(www.TVWeek.com)

  • Prior to Syfy: Stotsky served as Vice President of Marketing at Discovery Communications. He began his career at Fallon Worldwide as an Advertising Account Director.

Honors:

Advertising Age selected Stotsky as one of its “MARKETING 50” in recognition of his marketing innovation for Syfy’s Peabody Award-winning franchise, Battlestar Galactica.

Stotsky was also honored by Multichannel News as one of its “40 UNDER 40.”

Stotsky was elected to the PROMAX/BDA Board of Directors in 2004 and served as its co-Chairman from 2010-2012.

(http://www.nbcuni.com/corporate/management/executive/esquire-network/adam-stotsky/)

 

About Esquire Network and G4:

Esquire Network is an entertainment and lifestyle network that champions the pursuit of a well-played life. Building on Esquire’s 80 years of unparalleled insight into what makes men tick, the network features programming that speaks to both classic and contemporary passions and interests, from technology and gadgets to fashion and style, food and drink, travel and adventure, women and relationships, and politics and talk. Debuting September 23, 2013, Esquire Network is a strategic partnership between NBCUniversal and Hearst Magazines, and is a unit of NBCUniversal Cable Entertainment, a division of NBCUniversal.

(http://tv.esquire.com/)

G4 (also known as G4 TV) is an American digital cable and satellite television channel that is owned by G4 Media, a unit of the NBCUniversal Cable division of NBCUniversal. The channel is geared primarily toward young male adult viewers and originally focused on the world of video games, before transitioning to a more general entertainment format. G4 is currently headquartered in Los Angeles.

In late 2012, G4’s studio programming was ceased in preparation for its re-launch as the Esquire Network on September 23, 2013, as part of a licensing deal with Hearst Corporation, owner of Esquire magazine. However, on September 9, 2013, news broke that NBCUniversal will instead replace Style with Esquire Network, leaving G4 “as is for the foreseeable future, though it’s highly unlikely the company will invest in more original programming”.

As of August 2013, approximately 61,217,000 American households (53.61% of households with television) receive G4.

(http://en.wikipedia.org/wiki/G4_%28TV_channel%29)

In the past several months, Esquire Network has amassed off-network series, including NBC’s Late Night With Jimmy Fallon and Parks And Recreation and Starz’s Party Down, and has ordered a couple of unscripted series.

(http://www.deadline.com/2013/09/style-will-be-rebranded-as-esquire-network/)

 

Adam Stotsky on social networks: (all accounts inaccessible to public)

Facebook: https://www.facebook.com/adam.stotsky.1

Twitter: https://twitter.com/adamstotsky

LinkedIn: http://www.linkedin.com/pub/adam-stotsky/0/5b/b5b

 

The Plateau Effect: Getting from Stuck to Success VRP

by Bob Sullivan & Hugh Thompson

http://www.plateaueffect.com/

Plateau Effect definition:

The plateau effect is a force of nature that lessens the effectiveness of once effective measures over time. The plateau effect is a state that is experienced when the human body fails to respond to exercise that has proven effective in the past, similar to the concept of diminishing returns. A person enters into a period where there is no improvement or decrease in performance.

 

Book overview:

The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateaus—to turn off the forces that cause people to “get used to” things—and turn on human potential and happiness in ways that seemed impossible. The book identifies three key flattening forces that generate plateaus, two principles to guide readers in engineering a plateau’s destruction, and three actions to take to achieve peak behavior. It helps us to stop wasting time on things that are no longer of value and to focus on the things that leverage our time and energy in spectacular ways.

Anything you want to do better—play guitar, make friends, communicate with your children, run a business—you can accomplish faster by understanding the plateau effect.

 

http://www.amazon.com/The-Plateau-Effect-Getting-Success/dp/0525952802

Book reviews:

Amazon Customer Review: 4.4 out of 5 stars

“One of the challenges in reading The Plateau Effect: Getting from Stuck to Success is figuring how to classify it. Amazon has it ranked mainly in applied psychology, but also time management and inexplicable personal finance. In some ways it is all of the above and more. In fewer than 300 pages, the authors reference myriad different areas of science, mathematics, psychology and more; in the effort to show the reader how they can elevate themselves from the stuff in life that glues them to the status quo.” — Ben Rothke

The Plateau Effect offers solutions to people and companies who feel that they are stagnating… In The Plateau Effect: Getting From Stock to Success, Bob Sullivan, an NBC News columnist, and Hugh Thompson, a math professor and IT security expert, argue that they have found a cure for this condition. They call it “constant recalibration,” or always rethinking your approach to problems.

— When your returns are diminishing

Los Angeles Times | 5/31/2013

http://articles.latimes.com/2013/may/31/business/la-fi-books-20130602

“Many readers will be fascinated by their descriptions of such underlying matters as acclimation, flow and distortion mechanisms…well-written and entertaining.” —Kirkus Reviews

“The authors write in clear, engaging and sometimes irreverent prose as they dart across case studies from Amazon to Zappos…a stimulating read, offering some inventive theories and solutions.” – Financial Times

“Sullivan and Thompson have identified a phenomenon that plagues us all, robbing us of energy, delight, and successful results. Poignant stories, intriguing information, and insightful advice make this a must-read for any of us that want easier ways to keep the important fires lit. Warning: they’ve nailed stuff close to home for all of us!”

David Allen, author of Getting Things Done

“Their book is an entertaining and valuable guide that will show you how to quit the struggle and get up off the ground.”

—Daniel H. Pink, author of A Whole New Mind

“You already know what the plateau effect is. No matter what the endeavor, we’ve all experienced that feeling of diminishing returns from our efforts.  Now Bob Sullivan and Hugh Thompson present the definitive guide for those who believe things can get a lot better and want to rise above their plateaus.  Turn your back on the daily grind for good.”

—Ori Brafman, coauthor of Sway

“Intriguing… will inspire readers to tackle major changes.” –Publishers Weekly

 

Content:

Part One: The Science

Three forces

1. Do the maths

Undercovering the forces that drive the plateau effect

2. Going flat

The first plateau force

3. The greedy algorithm

The second plateau force

4. Bad timing

The third plateau force

 

Part Two: The Engine

Building your approach

5. Flow mechanism

Step functions, choke points, and mystery ingredients

6. Distortion mechanism

Navigating bad data and other tricks of the plateau

 

Part Three: The Achievement

Peak behaviors

7. Attention

The first action

8. Agility

The second action

9. Application

The third action

The Ending

Appendix: the eight elements of plateaus

 

About the author:

Bob Sullivan and Hugh Thompson are entrepreneurial analysts with 40 years of experience between them researching, writing, and analyzing systems and human nature.  Bob is an investigative journalist for NBC News and MSNBC.com and the bestselling author of Gotcha Capitalism and Stop Getting Ripped Off.  Hugh is a mathematics and computer science professor and speaker who teaches executives how to protect themselves from 21st Century hazards.

Bob Sullivan (http://bobsullivan.net/) covers Internet scams and consumer fraud for MSNBC.com. He is the winner of multiple journalism awards for his coverage of online crime and author of Gotcha Capitalism: How Hidden Fees Rip You Off Every Day and What You Can Do About It. and Your Evil Twin: Behind the Identity Theft Epidemic. He is the winner of numerous journalism awards, including the 2002 Society of Professional Journalists Public Service award.

Joanne Lipman VRP

http://joannelipman.com/

Bio:

Joanne Lipman (born June 18, 1961) is an author, media advisor and editor. She is co-author, with Melanie Kupchynsky, of Strings Attached: One Tough Teacher and the Gift of Great Expectations, published by Hyperion in the U.S. in October 2013, with international editions in Europe and Asia. Ms. Lipman serves as an adviser to news organizations such as CNN, Yahoo, and NYPR. She was the founding Editor-in-Chief of Conde Nast Portfolio magazine and Portfolio.com website from 2005 to 2009. Portfolio magazine won National Magazine and Loeb awards and spawned Michael Lewis’s bestseller The Big Short, based on his cover story about the financial crisis. Previously she was a Deputy Managing Editor of The Wall Street Journal, the first woman to hold that position, where she supervised coverage that earned three Pulitzer prizes. She is a frequent television commentator on business issues, appearing on CNN, NBC, CNBC, CBS and other news outlets. She has also contributed to the New York Times.

A native of East Brunswick, New Jersey, Joanne Lipman graduated from East Brunswick High School and summa cum laude from Yale University with a B.A. degree in history. While a student at Yale, she worked as an intern for The Wall Street Journal, which she joined as a staff reporter upon graduating in 1983. After covering the insurance and real estate beats, she created and wrote the Journal’s daily Advertising column from 1989 through 1992. She served as a Page One editor of the Journal from 1992 through 1996.

In 1998, she created the Journal’s popular Friday section, Weekend Journal. She served as its Editor-in-Chief through 2000, when she was named a Deputy Managing Editor of the newspaper, the first woman to hold that post. In 2002, she oversaw the creation of a new fourth section, Personal Journal.The New York Times described her role as the Journal’s “innovator in chief.”

In 2005, Lipman moved to Conde Nast to create Conde Nast Portfolio and Portfolio.com, a business magazine and website that launched in April 2007. The print magazine folded after 21 issues in May 2009. The website, Portfolio.com, is now being run by a Conde Nast sister company, American City Business Journals.

Lipman serves on the Yale University Council, the Yale Daily News board of directors, and theBreastcancer.org advisory board. She is a member of the Council on Foreign Relations. She has served as a judge for the Pulitzer Prize and National Magazine Awards, among others.

Awards:

In 2008, Portfolio was awarded a National Magazine Award, with the magazine’s “Brief” section cited for being “Consistently smart, contrarian, and well-reported…. an original take on ambition, invention, ego, drama, and conflict. The surprisingly fresh and clean design complements and furthers and section’s distinctive voice as it charts the impact of business on society, culture, and politics.”

While on the Journal’s Page One, Lipman edited a series that earned the paper the 1995 Pulitzer Prize in feature writing. In 2005, the Journal won two Pulitzer Prizes for coverage that appeared in Weekend Journal and Personal Journal.

Lipman received the John Hancock award in 1993 for Excellence for her daily Advertising column. In 2001, she received the Matrix Award from New York Women in Communications for achievement in the newspaper category.

Ms. Lipman, a breast cancer survivor, is also one of the Professional Advisory Board members ofbreastcancer.org.

 

Personal Life:

Lipman is married to Thomas Distler, an entertainment lawyer. They have two children.

On social networks:

https://twitter.com/joannelipman

https://www.facebook.com/lipman.joanne?directed_target_id=0

http://www.pinterest.com/joannelipman/

http://www.linkedin.com/pub/joanne-lipman/10/90b/49b

 

About Strings Attached: One Tough Teacher and the Gift of Great Expectations

http://stringsattachedbook.com/

The Fine Art of Tough Love.

If you’re lucky, somewhere in your past is that one person who changed your life forever. The one who pushed you to dream bigger and to reach higher, and who set you straight on what matters in life. Perhaps it was a coach, or a professor, or a family friend.

For Joanne Lipman and Melanie Kupchynsky, that person was a public-school music teacher, Jerry Kupchynsky, known as Mr. K–a Ukrainian-born taskmaster who yelled and stomped and screamed, and who drove his students harder than anyone had ever driven them before. Through sheer force of will, he made them better than they had any right to be.

It wasn’t until years later that they realized how much they loved him for it. And at the end of his life, they gathered once more, traveling from every corner of the country and creating a symphony orchestra the size of the New York Philharmonic, to play one last concert together – this time for him.

Strings Attached tells the inspiring, poignant, and powerful story of this remarkable man, whose life seemed to conspire against him at every turn and yet who was able to transform his own heartache into triumph for his students. And it raises provocative questions we all face every day: How hard should we push our kids? How do we best help our children succeed?

Lyrically recounted by two former students–acclaimed journalist Joanne Lipman and Mr. K’s daughter, Chicago Symphony Orchestra violinist Melanie Kupchynsky–Strings Attached takes you on a journey that spans from his days as a forced Nazi laborer and his later home life as a husband to an invalid wife, to his heart-breaking search for his missing daughter, Melanie’s sister.

This is an unforgettable tale–a captivating narrative that is as absorbing as fiction–about the power of a great teacher, but also about the legacy that remains long after the last note has faded into silence: lessons in resilience, excellence, and tough love.

Strings Attached is for anyone indebted to a mentor and for those devoted to igniting excellence in others.

Media:

Joanne Lipman to host ‘Reliable Sources’

“For the first time since introducing a rotating cast of hosts, CNN’s “Reliable Sources” will be fronted by a woman.”

TVNewser | October 18, 2013

http://www.mediabistro.com/tvnewser/joanne-lipman-to-host-reliable-sources_b192096

Is Music the Key to Success?

By Joanne Lipman

The New York Times | October 12, 2013

http://www.nytimes.com/2013/10/13/opinion/sunday/is-music-the-key-to-success.html?_r=0

Why Tough Teachers Get Good Results

By Joanne Lipman

The Wall Street Journal | Sept. 27, 2013

http://online.wsj.com/news/articles/SB10001424052702304213904579095303368899132

And the Orchestra Played On

By Joanne Lipman

The New York Times | February 27, 2010

http://www.nytimes.com/2010/02/28/opinion/28lipman.html