Lacy Threads and Leather Straps Bind a Business

http://www.nytimes.com/2009/04/28/world/asia/28fetish.html?pagewanted=all

KARACHI, Pakistan — In Pakistan, a flogger is known only as the Taliban’s choice whip for beating those who defy their strict codes of Islam.

AQTH, founded by Rizwan Qadeer, pictured, and his brother, Adnan, earns more than $1 million a year in exports.

But deep in the nation’s commercial capital, just next door to a mosque and the offices of a radical Islamic organization, in an unmarked house two Pakistani brothers have discovered a more liberal and lucrative use for the scourge: the $3 billion fetish and bondage industry in the West.

Their mom-and-pop-style garment business, AQTH, earns more than $1 million a year manufacturing 2,000 fetish and bondage products, including the Mistress Flogger, and exporting them to the United States and Europe.

The Qadeer brothers, Adnan, 34, and Rizwan, 32, have made the business into an improbable success story in a country where bars are illegal and the poor are often bound to a lifetime in poverty.

If the bondage business seems an unlikely pursuit for two button-down, slightly awkward, decidedly deadpan lower-class Pakistanis, it is. But then, discretion has been their byword. The brothers have taken extreme measures to conceal a business that in this deeply conservative Muslim country is as risky as it is risqué.