http://www.readwriteweb.com/biz/2010/09/how-small-business-increased-traffic-by-300-percent-real-time-analytics.php
For any small business trying to thrive online, there are few questions more critical or often, confounding: How can we increase traffic to our business’s Website on a budget? And then, once they’re there, how can we convert them to paying customers?
There are lots of companies, SEO gurus and social media pundits offering up their solutions, some of them more legitimate than others. One company we spoke to recently took an approach that led to a 300% increase in organic search traffic in just three months.
Corensic, a two-year-old company that specializes in building tools for multi-core software developers, is using real-time marketing platform Optify to analyze their traffic and optimized their site based on their findings.
“We just pointed Optify at our site and it gave us a checklist of things to do,” said Prashant Sridharan, Corensic’s senior director of marketing. Many of the suggested changes, such as putting important headings in the proper HTML heading tags and including keywords in URLs, were easily implemented.