Navarro spent the last fifteen years building an internationally renowned digital marketing and communications agency, one of the fastest-growing and respected shops in the country, Brighter Collective. Navarro’s responsibilities at Brighter included driving the entity’s corporate growth, sales, marketing and revenue diversification strategies as well as recruiting, hiring, mentoring and managing executive and leadership teams.
With his ability to adapt to a diversity of market needs, he built a diverse client portfolio spanning Fortune 500, entertainment, healthcare, education and globally-recognized non-profit brands. For his clients, Navarro was responsible for building entity-wide consensus and alignment between C-levels, investors, senior-marketing, technology,
Since selling his interests to Brighter in the spring of 2013, Navarro has now focused his efforts on getting back to his storytelling roots, spending the last year imagining and building a next generation entertainment consulting firm, DNA Agency Group. DNA’s mission is to develop branded entertainment content, original franchises, national cause campaigns, and go-to-market strategies for a client base spanning Fortune 500s, studios, networks and large non-profits alike. This includes crafting ground-breaking content properties with partners in major motion picture, television, sports,
The firm will also harness research methodologies including social intelligence, big data assessment and real-time engagement profiling and monitoring to provide nimble pivoting and responsiveness to audience feedback, sentiment and evangelism trends. His vast network of professionals spanning Emmy, Oscar and Webby-recognized writers,
Navarro’s most notable stand-out accomplishments include:
• Diverse subject-matter-expertise in entertainment, marketing and technology
• Thought-leader in predictive modeling, ideation strategies and trend evaluation
• Extensive Hispanic, Asian, LGBT and African-American market experience
• Regular public speaker, educator, team-builder and webinar/curriculum author
• Non-profit president, board-member and professional mentor for young adults
• Recipient of ‘greenest’, ‘fastest-growing’ and ‘one-of-the-best’ companies to work for
He is also a lecturer for Film and Media Arts at Chapman University.
Twitter (350 followers): https://twitter.
http://www.dnaagencygroup.com
(323) 337-1344 | 6121 Sunset Blvd, Los Angeles, CA 90028
DNA conceptualizes, builds and manages go-to-market strategies, experiential marketing, branded entertainment, digital engagement, original franchise and international cause campaigns. Its client portfolio includes Fortune 500s, brands, franchises, products and non-profits.
Beyond the creative, DNA also harnesses social intelligence; big data assessment; and real-time audience engagement monitoring. This provides nimble pivoting and 24/7 responsiveness to audience feedback, sentiment and the trends.
DNA produces ground-breaking initiatives that leverage partnerships across motion picture studios, television networks, literary, sports, publication, and entertainment franchises. The body of work includes; national tours; feature films; commercials; ground-breaking web series; major events and concerts; games and apps; literary works and publications; and multilingual campaigns.
Finally, DNA’s premium network of professionals includes industry-recognized writers, producers, directors, digital shops, technology providers, media, distribution and talent representation gives the entity incredible leverage.
DNA is a marketing and organizational consulting firm with over 20 years of experience helping clients navigate and manage the complexity and diversity of today’s business, marketing, brand, advertising and content needs.
We are your trusted advisor, indicative of our altruistic culture and unique business model. Identifying, protecting and representing your best interests is the core competency of DNA.
We have evolved the entire business model of corporate marketing and advertising, allowing us to move sophisticated concepts from prototype to execution in weeks not months.
We teach others how to leverage storytelling, science and creativity to provide solutions that combats the competitive landscape with highly imaginative approaches and relationships.
We bring together a like-minded community network of artists, brands, technologists, investors and thought-leaders to produce mutually beneficial campaigns, content and outcomes.
We provide support, management and business development for those interested in attracting the likes of investors, fans and influencers to help achieve goals, faster.
DNA does not publicly share their client list. Here is a general description of their work:
DNA has had the opportunity to work with some of the world’s most innovative companies.
Solutions include managing an international medical device product launch, re-orchestrating an Ivy League University digital engagement strategy, helping a non-profit bring awareness to its healthcare offerings in East-Asia using branded content, establishing lucrative marketing partnerships for a major category in health and wellness product engineering and supporting the strategic brand initiatives of a major sports and lifestyle investment group.
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