Kendall Morgan Rhodes
SVP, Digital Programming & Content Production
Relativity Media
Bio (from NATPE’s Speakers page)
Kendall Rhodes serves as Senior Vice President of Relativity Media where she is responsible for expanding Relativity’s original digital content, developing channel strategies, launching branded video marketing campaigns for Relativity’s feature films, developing intellectual property, and growing Rogue’s audiences across the Rogue Movie Network and Relativity Media’s digital properties such as iamROGUE.com and AritstDIRECT.com.
Rhodes has been developing and producing content for features, television and the web for over ten years. Rhodes produced a number of feature films as co-founder and President of Cherry Road Films such as Southland Tales with Dwayne The Rock Johnson, Sarah Michelle Gellar, Seann William Scott, Mandy Moore, and Justin Timberlake; The Hunting Party with Richard Gere and Terrence Howard; L.A. Riot Spectacular with Snoop Dog and Emilio Estevez; and Eulogy with Ray Ramono, Zooey Deschanel, Famke Janssen, and Debra Winger. While President, Cherry Road Films had a first look, development deal at Warner Independent Films, a division of Warner Brothers. Rhodes also incubated and launched SpinDaily.com in 2008, an editorial website dedicated to making videos on the latest trends and products in beauty, fashion, lifestyle and music in the Los Angeles area. Prior to 2002, Rhodes was the coordinating producer of A&E’s Inside Story and Investigative Reports, co-produced a documentary in Cuba with Academy Award winning director, Barbara Kopple, as well as worked at Nibblebox.com (Hypnotic) and CNN.
Rhodes went to University of North Carolina at Chapel Hill for her BA. She received a scholarship to complete her Masters from San Diego State University in Women’s Studies and also her MFA in Film from Columbia University in New York.
LinkedIn: https://www.linkedin.com/in/kendallmorganrhodes
Summary (on LinkedIn):
For over ten years, Rhodes has been creating and producing long- and short-form multiplatform content and branded entertainment. Rhodes has developed and produced feature films, television shows, digital web series, YouTube campaigns and branded viral videos.
Rhodes is currently Executive Producing for Relativity Digital Studios and responsible for the packaging, production and daily oversight of a number of their original series.
Experience:
SVP, Digital Programming & Content Production
Relativity Media
February 2010 – Present (4 years 6 months) Beverly Hills, CA
Co-Founder/President/Feature Film Producer
Cherry Road Films
January 2002 – September 2010 (8 years 9 months) Santa Monica, CA
Co-Founder/Digital Producer
SpinandStir Media
October 2008 – January 2010 (1 year 4 months) Los Angeles, CA
Creative Executive
Hypnotic
January 2000 – January 2001 (1 year 1 month) Greater New York City Area
Series Coordinating Producer
BNN
September 1999 – September 2000 (1 year 1 month) Greater New York City Area
Assistant Producer
CNN
May 1998 – September 1999 (1 year 5 months) Greater Atlanta Area
Education
Columbia University in the City of New York
2000 – 2002
San Diego State University-California State University (Scholarship)
1996 – 1998
University of North Carolina at Chapel Hill (Honors)
1990 – 1994
Organizations
The Paley Center’s Media Council – Member
International Academy of Web Television (IAWTV) – Member
Academy of Television Arts & Sciences – Interactive Media Peer Group
Film Independent – Member Arts Circle
Sundance Institute – Innovator
Women In Film
Language: French
Twitter: @spinkendall (1,486 followers) https://twitter.com/spinkendall
“Producer Film, TV, Digital + I just like to make good content with cool people.”
Google+: https://plus.google.com/105288311568269589677/posts
(One of her three posts is Variety’s article “Relativity Launches Digital Studio Division (EXCLUSIVE)”)
IMDB Pro: https://pro-labs.imdb.com/name/nm0604811/
Credits:
Money for Nothing (Executive Producer) (In development)
Bob Thunder: Internet Assassin (Producer) (In production)
Interns (2014 TV Mini-series) (Executive Producer)
Girl’s Guide with Michelle Phan (2014 TV Mini-series) (Executive Producer)
Tube Top (2011 Talk show) (Producer)
The Hunting Party (Co-Executive Producer)(2007)
Southland Tales (Producer) (2006)
The L.A. Riot Spectacular (Executive Producer) (2005)
Mail Order Wife (Producer) (2004)
Eulogy (Executive Producer) (2004)
In The Media:
-Kendall Rhodes has been on many panel discussions on online video production including “Digital LA – Branded Entertainment Panel” and “Digital Hollywood” etc.
YouTube Stars Get the Hollywood Treatment
7/15/2014 Variety
http://variety.com/2014/digital/news/youtube-stars-get-the-hollywood-treatment-1201262848/
YouTube star Shane Dawson is one of the featured cast members in “Bob Thunder: Internet Assassin,” a feature-length digital movie lampooning YouTube multichannel networks being co-produced by Relativity Digital Studios and video site FilmOn.
“Bob Thunder: Internet Assassin” is being funded by FilmOn Prods., owned by Alki David — the eccentric entrepreneur who has tried to launch an Aereo-like Internet TV service to stream broadcast networks online. David and Relativity’s Kendall Rhodes serve as producers.
Online video tips from Spin and Stir Media
12/27/2008
http://stylecampaign.com/blog/2008/12/online-video-tips-from-spin-and-stir-media/
2009 will see a surge in retailers using product and educational videos on the web and in email campaigns.
Dave Witzig from ShopNBC reported that customers that watch their videos convert at twice the rate of customers who don’t. Conversion rates increased 45% on 10 different products after retailer MyWeddingFavors.com tested more than 100,000 video impressions.
Obviously now is the time to start thinking about an online video strategy.
I interviewed Kendall Rhodes – seen below – founder of SpinandStir Media, which caters solely to business who want to produce internet video content.
1. Introduce yourself
SpinDaily.com is a video blog for Los Angeles fashion, beauty, arts, culture and lifestyle.
SpinAndStir Media is an internet video production company that produces high quality video promotions, web series, how-to videos and short films.
……