MTV VMAs Are the ‘Biggest and Loudest’ Way for Artists to Make a Statement, Says Exec

The most exciting part of watching the annual MTV Video Music Awards is not the awards themselves but undoubtedly the unscripted moments.

Last year, Beyonce announced to the world that she was expecting her first child by striking a simple pose, holding her baby bump, on the red carpet. Later, she took the stage to perform “Love on Top,” while putting her belly on display for the entire viewing audience. Fans watched in awe as cameras cut from Beyonce to her doting husband, Jay-Z, receiving a congratulatory hug from palKanye West backstage.

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