The two-pronged strategy is to get in on the growth in overseas markets for original local fare, and to develop content that can be exported to the U.S. and other territories.
“We are putting together some of the smartest people from around the world to create content and are blessed to work with some of the best writers, producers, directors in the business,” Edelstein says. “Our key strategy is to grow in English-language markets. …We have local businesses producing high-quality programming in the U.K., Canada and Australia, but everybody in the group understands that there are larger possibilities outside their geographic borders.”
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