The user behavior that supported the traditional all-in-one TV “packages”–networks and cable/satellite distributors–has changed.
We still consume some TV content, but we consume it when and where we want it, and we consume it deliberately: In other words, we don’t settle down in front of the TV and watch “what’s on.” And, again with the exception of live sports, we’ve gotten so used to watching shows and series without ads that ads now seem extraordinarily intrusive and annoying. Our kids see TV ads so rarely that they’re actually curious about and confused by them: “What is that? A commercial?”
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