http://thenextweb.com/insider/2012/05/06/fashion-blogging-is-creating-a-new-era-of-influencers/?utm_source=Facebook&utm_medium=share+button&utm_content=Fashion+blogging+is+creating+a+new+era+of+influencers&utm_campaign=social+media
You don’t have to be Paris Hilton or Anna Wintour to have a say in the fashion world anymore. Nowadays, “regular” people from all over the world are becoming the biggest voices in fashion, and it all starts with a fashion blog.
With hoards of Twitter followers, Facebook likes and tons of traffic, fashion bloggers are fast becoming fashion influencers — a title, in the past, that was only given to celebrities. Even top designers and major labels are buying into this, requesting fashion bloggers to be at the front row of Fashion Week and other star studded events.
This movement is creating a new breed of entrepreneur; where a simple love of fashion can be flipped over into a business. Savvy bloggers are changing the way brands reach customers forever, while defining trends for readers that were once only swayed by the big fashion magazines.