In Mashable‘s new video series, Behind the Launch, we’re taking cameras behind the scenes at Vungle, an in-app video advertising startup. New episodes air every Monday and Wednesday, but we’re running bonus footage throughout the series to provide a deeper look into the startup experience.
This week on Behind the Launch, Vungle unleashed its first press release, announcing $2 million in funding. But a lot goes into that seemingly simple one-page announcement. Startups teams have to craft a point of view, a voice and a personality to define the brand, and the startup needs a clear mission statement. Here, we watch the Vungle team pow-wow to throw around adjectives — from “disruptive” to “bold” — to better understand who they are, what Vungle stands for and where it fits in the tech ecosystem. How does your startup brand itself, and how did you flesh out the verbiage? Let us know in the comments.
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