http://www.thewrap.com/media/column-post/mashable-dick-clark-productions-team-on-original-online-content-36863
Mashable, one of the web’s leading news sites for social media, is teaming up with Dick Clark Productions to push into original video programming, starting with “Dojos,” a show that goes behind the scenes at some of the nation’s fastest-rising tech companies.
Think MTV’s “Cribs” for the techie crowd.
Produced by DCP and Tubefilterand distributed by Mashable, the show is part of a larger push into original video by the social media web site.
Mashable, which according to Quantcast has about 9 million monthly unique visitors, will collaborate on and distribute original video through deals likes this and also will syndicate from sites like What’s Trending. (The site claims to have 23 million uniques.)