Logo Evolves With the LGBT Audience

http://www.huffingtonpost.com/lisa-sherman/logo-evolves-with-the-lgbt-audience_b_1435768.html?ref=gay-voices

On a recent episode of Modern Family, Cameron hits on Katie, a bombshell sitting alone at a bar, to prove to his cynical friends that being gay doesn’t mean he can’t attract the opposite sex. After Katie (Leslie Mann) gives Cam her number and agrees to a date, she reveals (spoiler alert!) to her crestfallen “suitor” that she knew he was gay from the start. All she wanted was a gay best friend with whom to watch Julia Roberts movies and talk about guys.

Art imitates life.

While it’s nothing new that gay men have close straight female friends, what is new is that the increased integration of LGBT and straight people — just like on Modern Family — represents a dramatic shift in American life. When Logo, the first 24/7 television channel and digital entertainment brand for the LGBT audience, was conceived almost a decade ago, that audience was living in an America of mostly unmodern families. The most recent census at the time showed that, compared to now, there were almost half as many LGBT couples living together and only about a quarter as many couples with kids. Ellen DeGeneres was shunned by advertisers for coming out. Gays and lesbians couldn’t serve openly in the military, and only one state provided equal marriage rights for gay couples.