http://thenextweb.com/facebook/2012/04/05/adapting-to-facebook-timeline-is-a-huge-challenge-for-brands-here-are-some-tips-on-where-to-focus/?awesm=tnw.to_1Dvlp&utm_campaign=social%20media&utm_medium=Spreadus&utm_source=Facebook&utm_content=Adapting%20to%20Facebook%20Timeline%20is%20a%20huge%20challenge%20for%20brands,%20here%20are%20some%20tips%20on%20where%20to%20focus
With all Facebook pages now upgraded to the new Timeline whether they like it or not, many brands have found themselves struggling with the challenge of adapting their content and marketing approach to the new layout.
A new Simple Usability study, which uses the firm’s eyetracking technology, is giving companies an interesting insight into how effectively Facebook Timeline is working as a marketing tool. The company has also provided a series of tips for areas to focus on to make the best of the new layout.
To draw its conclusions, Simple Usability monitored the Facebook pages of six brands American Express, Pizza Hut, Manchester United, Gap, Coldplay and Coca-Cola, assessing how fans are interacting with the new features.