http://paidcontent.org/2012/04/20/cupcakes-food-network-builds-an-interactive-cookbook/?utm_source=General+Users&utm_campaign=d18b360853-c%3Amed+d%3A04-23&utm_medium=email
Food Network’s digital strategy has always been fairly straightforward: to supplement its cable TV content and promote its on-air talent. Consequently its website, social media efforts and mobile apps are all linked to its programming — aggregating recipes, blogs and video from its shows and celebrity chefs. But this week Food Network deviated from that strategy.
It launched what can only be described as digital interactive coffee table recipe book centered on the theme of today’s hippest dessert: cupcakes. The iPad app (available for $2.99 in the iTunes App Store) is stocked with lush interactive photographs and video, designed to entice the food fetishist in us all, and while it’s full of recipes and instructive lessons, it’s an easy app to flip through, letting you swipe between one tantalizing cupcake image to the next – just like the bound food-porn tomes that grace end tables and bookstore cookbook displays around the world.