Sorry, SpongeBob: Disney Channel Knocks Nick From Top Ratings Perch

Many parents have long complained that Nick airs too many reruns of popular staples like “SpongeBob SquarePants,” as the Disney Channel generates new original programming like “Jessie” and “Good Luck Charlie” to continue the success of hits like the recently departed “Wizards of Waverly Place.”

Nick responded to the ratings woes in the fall by announcing plans to air up to 500 hours of new content in the near-term. As a result, new shows like “Kung Fu Panda: Legends of Awesomeness” are providing reinforcements to Nick’s hit “iCarly.”

Nick declined to comment Wednesday on Disney beating it in March viewers, except to note the areas in which it beat the Disney Channel — and to call attention to that slip in Disney’s viewership.

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