Turns out that YouTube is trying to make a smooth transition from being known as a messy, Wild West hodgepodge of viral videos to becoming a more curated collection of content ideal for browsing. And it is targeting one of the platform’s most popular video streams: food.
“It’s a new frontier for us. This is our first go at it,” said Austin Lau, the YouTube executive overseeing this foray into the edible.
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