Fueled by the meteoric rise of Jeremy Lin, the NBA has rocketed its way to social media dominance in American sports, driving soaring television ratings in a season many thought would be lost to a lockout.
The NBA and its teams have more than 185 million fans across the globe on Twitter and Facebook, and according to social media analytics firm General Sentiment, the league has also generated more social media discussion than any other sport since the start of 2011.
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