http://blog.nielsen.com/nielsenwire/media_entertainment/the-new-mainstream-28-of-tv-watching-spent-on-lgbt-inclusive-shows/
Audiences and advertisers alike are flocking to Lesbian, Gay, Bisexual, Transgender (LGBT)-inclusive programs. Representing 24 percent of broadcast primetime scripted and reality shows last season, these series garnered 28 percent of broadcast primetime TV viewing and 22 percent of ad dollars, according to Nielsen data. According to the Gay & Lesbian Alliance Against Defamation (GLAAD), the presence of regularly-appearing LGBT characters accounted for 3.9 percent of all scripted series regular characters during the 2010-2011 season, reaching a record high.