http://www.huffingtonpost.com/2011/05/30/mtv-reinvents-itself-agai_n_868727.html?ref=email_share
The latest reinvention has MTV with its best ratings in five years. The third season of “Jersey Shore” was the network’s top-rated show ever, and the second season of “Teen Mom” similarly zoomed up the charts. The challenge now is figuring out how to build on that success and know when to be ready for the next reinvention.
This spring, MTV has steered in a surprisingly traditional direction.
MTV debuts a remake of the “Teen Wolf” series on June 5, brings back “Beavis and Butt-head” later this year, has its own weight loss series for teens and two “Jersey Shore” spinoffs in the works. Between recycled ideas, spinoffs and a new focus on establishing scripted series, MTV’s approach feels more like a typical broadcast network than ever before.
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