Skip to main content

The 2016 National Book Critics Circle Awards Reflected the Evolving Conversation About Diversity

By Boris Kachka

Ta-Nehisi Coates’s Between the World and Me changed the cultural conversation last year, focusing our fickle attention on black lives as never before. So why did the book’s failure to win a National Book Critics Circle Award last night feel like a triumph for diversity? For one thing, he lost (in the criticism category) to Maggie Nelson’s The Argonauts, a groundbreaking, theory-inflected memoir about starting a family with a partner in gender transition. But there was something else, too. A month after the so-white Oscars and only a week after Publishers Weekly ran a long story headlined “Why Publishing Is So White,” the NBCC Awards were not so very white at all. A deep bench of writers across genres, races, genders, and vastly different points of view yielded African American winners in half of the six categories, all telling the truth, but telling it slant.

“Why these days a book of gratitude?” asked the ebullient black poet Ross Gay, after bounding to the stage at the New School to accept the poetry prize for Catalogue of Unabashed Gratitude. “Celebration, exultation, praise, gratitude, and the rigorous public practice of those things is one of the ways we remind ourselves that living is the ground — that being murdered and fucked over and terrorized is an aberration … that we are meant in fact to live.” Pointed conclusion aside, Gay’s speech was a very on-message litany of gratitude for everyone from Pablo Neruda to Earth Wind and Fire and the Bloomington Community Orchard. His poems are as much about gardening as they are about race.

It’s an odd quirk of the NBCC Awards, a wonkier cousin to the National Book Awards (where Coates won in November), that arbitrarily divided categories — “criticism,” “biography,” “nonfiction” — actually encourage a blurring of boundaries. And so, the critic Margo Jefferson beat the poet Elizabeth Alexander in “autobiography.” Jefferson’s Negroland was another bit of counterprogramming: a chronicle of her upbringing among the black upper class during the 1950s. Her speech began by laughingly correcting an introduction that had her growing up in the forties (“I was born in ’47 — vanity!”) and ended, like Gay’s talk, with a clarification of her own message. “I’m not advocating for a return to the use of ‘Negro,’ alright?” she said. “It was meant to signify very particular things.”
Jefferson’s care to avoid offense was almost comical in light of the night’s winner for fiction, Paul Beatty. His satirical, centrifugal novel, The Sellout, stars a black man — a weed and watermelon dealer — hauled before the Supreme Court for keeping a slave, a surviving Little Rascal named Hominy. The Sellout abounds in slurs and stereotypes reappropriated in the service of saw-toothed humor. Onstage, Beatty reported that his editor’s first words on receiving the manuscript were probably, “What the fuck?” Like his fellow winners, he had a clarification to make: “It’s bad for me to go last, I don’t have that much to say and I definitely don’t have a message, so, sorry about that.”

The NBCC Awards are always rather low-key even by the standards of literary awards, but contrast Beatty’s reticence with Coates’s powerful speech at the National Book Awards. (“You won’t enroll me in this lie.”) In fact, Coates didn’t even attend the ceremony last night. Chris Rock had to host this year’s Oscars ceremony and devote most of his time to unpacking the glaring absence of black nominees. No one needed to address such issues at the NBCC Awards, because the nominated books already had.

Most of the winners did seem to be responding in some way to the challenges thrown down by Between the World and Me. “In a way, everything anybody read this year was in dialogue with [Coates],” Joanna Scutts, the chair of the NBCC’s autobiography committee, told me at the post-awards reception. Both Coates and Maggie Nelson, she said, “are thinking about what the body can reveal about political and social truths that are larger than the individual.” The winner in nonfiction, Sam Quinones’s Dreamland, investigates the opiate epidemic that now afflicts mostly white rural communities.

Board members are naturally reluctant to cast their decisions as strategic or deliberately contrarian, but Scutts copped to a little of it. “Ta-Nehisi was so dominant in the culture last year,” she said. “But in a way we thought, let’s think about the books that are illuminated by his work. It’s one of the things that we do, coming late in the awards cycle.”

The choice of The Argonauts makes even more sense in that context. “Maggie Nelson’s book could not have been written even twenty years ago,” said Karen Long, the nonfiction chair. “I so appreciated her allowing me into what otherwise I would never know about.” Whether there’s enough diversity in the publishing industry or the books it produces, the critic has her own job to do. “I think criticism and discernment is about which direction you gaze,” said Long. “And so, look in a new direction, have a new life. We all will be embarrassed in twenty years about what we’ve been blind about.”

A Trip Through Amazon’s First Physical Store

Photo

Browsing the shelves at Amazon’s bookstore in Seattle. All of the books are arranged cover out, rather than spine out, in the belief that it makes browsing more appealing. Credit Photographs by Michael Hanson for The New York Times

This week, Amazon revealed the location of its second brick-and-mortar bookstore, which will open in a few months in Southern California, at a mall near the University of California, San Diego. The online retailer seems to have big ambitions for its physical stores.

On Wednesday, Nick Wingfield, who covers Amazon for The New York Times, visited the only Amazon bookstore in existence, in the University Village mall in Seattle. From inside the store, he had an online chat with Alexandra Alter, who writes about publishing for The Times. They discussed Amazon’s strategy and how the retailer’s stores differ from other bookstores. Here’s what they had to say:

ALEXANDRA ALTER: Hi Nick! You’re reporting live from the mother ship! What’s it like?

NICK WINGFIELD: The best part is, I just tested the free Wi-Fi and it’s 114 Mbps, easily the fastest I’ve ever gotten. Thank you, Jeff Bezos!

ALEXANDRA: Great, so you can just buy stuff from the Amazon website while you’re sitting in the store. Unlike Barnes & Noble, I bet Amazon doesn’t mind if people browse in its store then go buy it online.

NICK: Exactly. Here’s the deal: At first glance, it looks like an ordinary but nice Barnes & Noble store. It’s clean and well-lit and corporate. It doesn’t have the charm of a funky used-bookstore. Once you start poking around the shelves, you notice the differences.

ALEXANDRA: How is the selection different? How are the sections organized?

NICK: They have 5,000 to 6,000 book titles, fewer than what you would find at a big Barnes & Noble. All of the books are arranged cover out, rather than spine out, in the belief that it makes browsing more friendly. I am so buying that “Boho Crochet” book.

ALEXANDRA: Ha, I see Amazon is going big on adult coloring books — smart move since those have taken over the best-seller list on the website. Can you check something out for me? I heard that the store has a shelf of books recommended by Jeff Bezos. Is his wife MacKenzie’s novel there?

NICK: I’ll go look now.

Photo

The store is in the University Village mall in Seattle.
Photo

The store has 5,000 to 6,000 book titles, fewer than one would find at a big Barnes & Noble. Credit Michael Hanson for The New York Times

O.K., I’m back. You were right! He does recommend his wife’s book. He discloses his conflict of interest. But still …

ALEXANDRA: Lucky guess. What else is he recommending?

NICK: Kazuo Ishiguro’s “The Remains of the Day” and “Seveneves” by the science-fiction writer Neal Stephenson, who incidentally used to work for Bezos’s space exploration company, Blue Origin.

ALEXANDRA: A man of diverse literary tastes. Here’s another thing I’m curious about. A lot of people in the publishing industry were worried when they heard Amazon planned to open bookstores, in part because they assumed Amazon would heavily promote books published through its own imprints. Amazon has had trouble getting those books into brick-and-mortar bookstores, which don’t want to sell books by its No. 1 competitor. But I’ve heard that the Amazon bookstore doesn’t carry many Amazon Publishing titles. Is that how it looks to you?

NICK: I just asked a store employee and was told there’s no dedicated section for Amazon-published titles, though some of them are sprinkled around the store. There is, however, a small table near the front window called “Books That Inspired Amazon Originals” — that is, Amazon-produced TV series and movies. Philip K. Dick’s “The Man in the High Castle” is there. That’s corporate synergy at work.

Photo

A selection of popular books from Amazon’s website is one way the company has tried to connect its online operation to the physical store.

ALEXANDRA: It’s like advertising for their shows, but they can sell the advertising. Here’s my biggest question about the bookstore. Amazon already has a huge market share of physical book sales through its website, 60 percent, by some estimates. So why does it need physical stores at all?

NICK: Amazon, officially, won’t tell you much about the motivations for doing bricks-and-mortar. But what I gather from my reporting is they have a lot of ideas about how physical retailing can be improved, ideas that come from their data-centric approach to online retailing. There is also a serendipity to book shopping offline that’s hard to replicate online.

By the way, I just saw a customer walking around with a copy of Donald Trump’s “The Art of the Deal.” I don’t know if he’s purchasing it ironically.

Photo

Customers at the store, which offers extremely fast Wi-Fi. Credit Michael Hanson for The New York Times

ALEXANDRA: An ironic purchase is still a purchase. I bet Trump and Amazon would agree on that.

So, some Amazon skeptics have suggested that books are just going to be window-dressing and what Amazon really wants is a place to showcase its digital devices. Is there a prominent area for Amazon devices?

NICK: Electronics, most of them made by Amazon, like Echo and Fire TV, are the nucleus of the store. They’re spread out on tables and stands so you can fiddle with them just like you can fiddle with iPads at the Apple Store a short hop from here.

Knowledgeable people tell me that Amazon views its physical stores as an important way to introduce the public to new, unfamiliar devices. Techies might be comfortable buying a device like the Echo online — a speaker and virtual assistant for the home — but a lot of people will want to see it in the flesh first. That said, I don’t think Amazon stores would have saved the Fire Phone, the Amazon smartphone that belly-flopped. I should also say that books are not necessarily going to be the focus of all of the stores it opens in the future. Amazon intends to experiment.

Photo

Electronics, most of them made by Amazon, are the nucleus of the store.

ALEXANDRA: Interesting. What else do you think it might sell in physical stores? Clothing? Pets? This is a company that delivers groceries and paper towels, makes award-winning television shows and wants to send tourists into space, so the possibilities seem pretty vast.

NICK: I’ve heard food is one of the things they’re considering.

ALEXANDRA: One of the biggest questions right now is how many stores Amazon will open, and how quickly. A business professor speaking at a digital publishing conference this week speculated that it might open “thousands” of stores. There have been wild rumors that have sent other booksellers into a panic. What are you hearing?

NICK: “Thousands” is a ludicrous number, at least in the short term. I’ve heard “dozens.” Keep in mind that about 15 years after Apple opened its first store, it has fewer than 500 of them.

Photo

Speculation over how many stores Amazon may open varies.
Photo

While the store during a recent visit didn’t have the charm of a used bookstore, it was clean and well-lit.

ALEXANDRA:Still, even if the ambitions are modest in the short term, booksellers are definitely nervous about Amazon’s entry into physical retail. Independent bookstores are actually thriving right now, in part because sales of print books have stabilized and e-book sales are down. Publishing experts say physical stores are still the No. 1 way to drive discovery of books. And as you said, people still like browsing for books in stores. They like the serendipity of it. But if Amazon gains ground in brick and mortar retail, independents will lose their biggest advantage.

Are people are in there browsing right now?

NICK: It’s lunchtime on a weekday and there is no food for sale in the store, so there are not many people. The biggest question I have is, are malls the best place for these stores? It feels like a busy urban shopping area with lots of foot traffic might work better.

ALEXANDRA: Nick, sorry to send you on another scavenger hunt, but can you check to see if Brad Stone’s “The Everything Store: Jeff Bezos and the Age of Amazon” is on the shelves? MacKenzie Bezos didn’t like the book; she blasted it in a one-star review on Amazon.

NICK: Wow, I just found it. They put it out of sight on a bottom shelf, but it’s there.

Object Lesson

Why we need physical books

The committed bibliophile is cousin to the obsessive, an easily seduced accumulator frequently struck with frisson. Cram your home with books, and you’re lovingly called a collector; cram it with old newspapers, and you’re derisively called a hoarder. But be honest: The collector is a hoarder, too—a discriminating and noble-minded hoarder, perhaps, but a hoarder just the same.

Not long into George Gissing’s 1903 novel The Private Papers of Henry Ryecroft, you find a scene that no self-respecting bibliophile can fail to remember. In a small bookshop in London, the eponymous narrator spots an eight-volume first edition of Edward Gibbon’s The History of the Decline and Fall of the Roman Empire. “To possess those clean-paged quartos,” Ryecroft says, “I would have sold my coat.” He doesn’t have the money on him, and so he returns across town to his flat to retrieve it. Too broke for a ride on an omnibus, and too impatient to wait, he twice more traverses the city on foot, back and forth between the bookshop and home, toting a ton of Gibbon. “My joy in the purchase I had made drove out every other thought. Except, indeed, of the weight. I had infinite energy but not much muscular strength, and the end of the last journey saw me upon a chair, perspiring, flaccid, aching—exultant!”

A pleasing vista onto the early twentieth-century life of one English writer, Gissing’s autobiographical novel is also an effusive homage to book love. “There were books of which I had passionate need,” says Ryecroft, “books more necessary to me than bodily nourishment. I could see them, of course, at the British Museum, but that was not at all the same thing as having and holding them”—to have and to hold—“my own property, on my own shelf.” In case you don’t quite take Ryecroft’s point, he later repeats “exultant” when recalling that afternoon of finding the Gibbon—“the exultant happiness.”1 Exultation is, after all, exactly what the bibliophile feels most among his many treasures.

Those of us who dwell within mounts of books—a sierra of them in one room, an Everest in another; hulks in the kitchen, heaps in the hallway—can tell you that, in addition to the special bliss of having and holding them, it’s a hefty, crowded, inconvenient life that’s also an affront to the average bank account. (New hardback books are expensive to buy and economically neutered the second you do.) What’s more, your collection is a fatal Niagara if it falls. Every collector knows the probably apocryphal story of the nineteenth-century composer and bibliophile Charles-Valentin Alkan, found dead in an avalanche of his own books, crushed when his shelves upended onto him. Like the sex addict who suffers an aortic catastrophe during coitus, Alkan, at least, died smiling.

Although some see a distinction between the bibliophile and the collector, your Merriam Webster’s nicely insists that “bibliophile” means both one who loves books and one who collects them, which makes supreme sense to me—I can’t conceive of one who loves books but doesn’t collect them, or one who collects books but doesn’t love them. I employ “collector” as Robertson Davies does in his essay “Book Collecting”: not as a quester after books both rare and valuable, but as a gatherer of all books that match his interests. If you have lots of interests, you better have lots of rooms, and mighty floorboards to boot.2

What does it mean when what you own is essential to who you are? In our everyday grasp of owning things, we tag it materialism, consumerism, consumption. But I trust you’ll agree that the possession of books is not identical to the possession of shoes: Someone with a thousand books is someone you want to talk to; someone with a thousand shoes is someone you suspect of belonging to the Kardashian clan. Books are not objects in the same way that shoes are objects. This is what Milton means in his sublime “Areopagitica,” as necessary now as it was in 1644, when he asserted that “books are not absolutely dead things, but do contain a potency of life in them to be as active as that soul was whose progeny they are; nay, they do preserve as in a vial the purest efficacy and extraction of that living intellect that bred them.” Potency of life, purest efficacy, living intellect: These are the world-enhancing elements you have in any well-made book worth reading.

For many of us, our book collections are, in at least one major way, tantamount to our children—they are manifestations of our identity, embodiments of our selfhood; they are a dynamic interior heftily externalized, a sensibility, a worldview defined and objectified. For readers, what they read is where they’ve been, and their collections are evidence of the trek. For writers, the personal library is the toolbox which contains the day’s necessary implements of construction—there’s no such thing as a skillful writer who is not also a dedicated reader—as well as a towering reminder of the task at hand: to build something worthy of being bound and occupying a space on those shelves, on all shelves. The personal library also heaves in reproach each time you’re tempted to grab the laptop and gypsy from one half-witted Web page to another. If you aren’t suspicious of a writer who isn’t a bibliophile, you should be.3

But you might have noticed: The book as a physical, cultural object is worth very little and losing value every quarter, it seems. As any urbanite knows, you’ll find them in boxes in alleyways on the first of every month—people can’t give them away. And now that more readers are choosing the electronic alternative, the illuminated convenience of downloading books and storing them in the troposphere where they remain accessible but simulated … well, I’ll let James Salter pull the alarm. “A tide is coming in,” he wrote in 2012, “and the kingdom of books, with their white pages and endpapers, their promise of solitude and discovery, is in danger, after an existence of five hundred years, of being washed away. The physical possession of a book may become of little significance.”

One tide or another is always surging in on us—technology always makes certain modes of consumption obsolete, and for much of that obsolescence we can be grateful—but perhaps we should heed Salter’s anxiety here, because bibliophiles won’t be the only ones left denuded should the physical book be put to death.

Su Blackwell, The Book of the Lost, 2011; courtesy Art Made from Books by Laura Heyenga published by Chronicle Books, 2013.

My own book collecting began in high school, at just about the time I was certain that literature would be my life—not an occupation but an existence. It’s been a back-aching, U-Hauling two decades because I’ve resided in a dozen homes across four different states. I’ve also inherited a book collection from a beloved mentor, a colossus that sits boxed and bulging in my grandparents’ basement in New Jersey—I can’t wedge any more books into our Boston home without inciting my spouse and children to mutiny. In the mid-’90s, when my grandparents lived near the Raritan River, I stored several hundred titles in a first-floor bedroom, and when the river swallowed half the town one year, all those books were swallowed, too. After the waters retreated, I laid the books out in the sun on the sidewalk, cataloging my losses in a kind of requiem.4 In 1941, Rose Macaulay wrote beautifully about losing her library, her whole apartment, in the Blitz—“a drift of loose, scorched pages fallen through three floors to street-level, and there lying sodden in a mass of wreckage smelling of mortality”—and I’ve never read that essay without blurred vision.

When a bibliophile reads a classic, he tends to remember most vividly those portions that might by chance speak to an ardor for books—he’s pleased to find some kinship with the greats—and so some of my most dominant memories of Rousseau’sConfessions or Boswell’s Life of Johnson or Waugh’s A Handful of Dust or Woolf’s Night and Day or Orwell’s Coming Up for Air happen to be those swaths of prose which confirm my own hunch that a life with books is more meaningful than a life without books. As a child reading Twenty Thousand Leagues Under the Sea, I was spun around by that mention of Captain Nemo’s personal library aboard his vessel, all 12,000 tomes of it. The narrator, Pierre Aronnax, comments that Nemo must have “six or seven thousand volumes,” and Nemo replies, “Twelve thousand, M. Aronnax. These are the only ties which bind me to the earth.” If Nemo indeed owned 12,000 books, I knew, the way a beast knows the coming season, that I wanted 12,000, too.

One collects books for reasons that are, of course, acutely personal, but I have a memory of the afternoon when I was shown how others perceive the flexing brawn of a book collection. At 19 years old, in surrender from an unkillable Northeast winter, I moved to South Carolina, and one day a police officer arrived at my apartment to question me about cash that had been thieved from someone with whom I’d spent a night—she thought the thief was me and not, as it turned out, her roommate. There were prints on the box from which the cash had been stolen, and the officer asked if I’d be willing to go to the station to have my own prints taken. Of course I would, I said, and as I asked for driving directions, he squinted at the bookshelves. “All those books,” he said, and then asked the infamous cliché of a question, the question that occurs only to nonreaders: “You read all those books?” I told him that I’d read fewer than half—the truth was that I’d read fewer than half of half—and he said, “Well clearly the thief’s not you. No one smart enough to read all those books is dumb enough to steal cash from such a pretty gal.” And then he began walking his fingertips along the spines as if he’d just realized that the books might confer on him some magical capacity.5

He’d have been right about the capacity but wrong about the magic. A life with books is a life of pleasure, yes, but also a life of work. Not just the work of lugging their heft each time you move, but the work of reading them, the work of discernment, of accepting the loquacity of the world’s bliss and hurt and boredom, of welcoming both small and seismic shifts to your selfhood, of attempting to earn those intimations of insight that force the world briefly into focus. That’s the reason the cop was wrong in thinking that readers are smart by default: Dedicated readers are precisely those who understand the Socratic inkling that they aren’t smart enough, will never be smart enough—the wise are wise only insofar as they know that they know nothing. In other words: Someone with all the answers has no use for books. Anthony Burgess once suggested that “book” is an acronym for “Box Of Organized Knowledge,” and the collector is pantingly desperate for proximity to that knowledge—he wants to be buffeted, bracketed, bulletproofed by books. Leigh Hunt wrote of literally walling himself in with his collection: “I entrench myself in my books equally against sorrow and the weather. If the wind comes through a passage, I look about to see how I can fence it off by a better disposition of my movables. … When I speak of being in contact with my books, I mean it literally. I like to lean my head against them.”

The physicality of the book, the sensuality of it—Oliver Wendell Holmes called his collection “my literary harem”—the book as a body that permits you to open it, insert your face between its covers and breathe, to delve into its essence, its offer of reciprocity, of intercourse—this is what many of us seek in the book as object. In his bantam essay on book love, Anatole France starts off swinging: “There is no true love without some sensuality. One is not happy in books unless one loves to caress them.”6 There was little that escaped the Updikian caress, and he wrote more than once about the pleasures and peculiarities of book collecting. In an essay called “The Unread Book Route,” about A History of Japan to 1334, Updike wrote: “The physical presence of this book, so substantial, so fresh, the edges so trim, the type so tasty, reawakens in me, like a Proustian talisman, the emotions I experienced when, in my youth, I ordered it.” Leave it to the unerringly sensual and curious Updike to a) refer to book type as “tasty,” and b) think as a youth that he needed to know something about Japan prior to 1334.

Updike’s point about the Proustian talisman is a crucial one for bibliophiles: Their collections are not only proof of their evolution but monuments to their past, fragrant and visual stimulators of recall. Gissing’s hero Ryecroft says just that: “I know every book of mine by itsscent, and I have but to put my nose between the pages to be reminded of all sorts of things.” Across a collector’s bookshelves, upright and alert like uniformed sentinels, are segments of his personal history, segments that he needs to summon in order to ascertain himself fully, which is part of his motive for reading books in the first place—whatever else it is, a life with books is incentive to remember, and in remembering, understand. Borges said: “My father’s library was the capital event in my life. The truth is that I have never left it.” Borges’s own books, then, are both collection and connection, an emotional umbilical to his father. In his autobiography The Words, Sartre spends several pages of the first chapter recalling his grandfather’s book love and the sanctity of the old man’s library, how as a boy Sartre secretly touched those much revered tomes, “to honor my hands with their dust,” and in that honoring, the honing of affection for his dear grandfather.7

Since bibliophiles are happy to acknowledge the absurdity, the obese impracticality of gathering more books than there are days to read them, one’s collection must be about more than remembering—it must be about expectation also.8 Your personal library, swollen and hulking about you, is the promise of betterment and pleasure to come, a giddy anticipation, a reminder of the joyous work left to do, a prompt for those places to which your intellect and imagination want to roam. This is how the nonreader’s question Have you read all these books? manages to miss the point. The tense is all wrong: Not have you read all, but will you read all, to which, by the way, the bibliophile’s answer must still be no. Agonizingly aware of the human lifespan, the collector’s intention is not to read them all, but, as E.M. Forster shares in his essay “My Library,” simply to sit with them, “aware that they, with their accumulated wisdom and charm, are waiting to be used”—although, as Forster knows, books don’t have to be used in order to be useful.9

One of the most imperishable notions ever set down about a personal library can be found inside Sven Birkerts’s essay “Notes from a Confession.” Birkerts speaks of “that kind of reading which is just looking at books,” of the “expectant tranquility” of sitting before his library: “Just to see my books, to note their presence, their proximity to other books, fills me with a sense of futurity.” Expectant tranquility andsense of futurity—those are what the noncollector and what the downloader of e-books does not experience, because only an enveloping presence permits them.

I’m sorry but your Nook has no presence.


Forgoing physicality, readers of e-books defraud themselves of the communion which emerges from that physicality. Because if Max Frisch is correct in defining technology as “the knack of so arranging the world that we don’t have to experience it,” then one might argue that we aren’t really experiencing a novel or poems on our e-readers. We might be reading them—although I find that an e-reader’s scrolling and swiping are invitations to skim, not to read—but fullyexperiencing them is something else altogether.

You scroll and swipe and click your way through your life, scanning screens for information and interruption, screens that force you into a want of rapidity. Why you’d welcome another screen in your life, another enticement to rapidity and diversion, is a question you might ask yourself. Paradise Lost will not put up with rapidity and diversion, and that is exactly why, for some of us, a physical book will always be superior reading, because it allows you to be alone with yourself, to sit in solidarity with yourself, in silence, in solitude, in the necessary sensitivity that fosters development and imagination. A physical book makes it possible to fend off the nausea roused by the electronic despotism we’ve let into our lives—it doesn’t permit blinking, swiping, scrolling, popping-up impediments to your concentration, doesn’t confront it with a responsive screen trying to sell you things you don’t need. On a train with only a paperback of Paradise Lost, you are forced into either an attempt at understanding and enjoyment or else an uninterrupted stare out your window. Your Kindle Fire is so named because Amazon understands that we Americans rather enjoy the hot oppression of endless choices, the arson of our calm. At the first signs of Milton’s difficulty, you can nix the whole excursion and romp around with a clattering of apps.

Let me pre-empt certain mumbles by saying that I can recognize the value of electronic reading and would not wish it away. The e-reader is a godsend to those travelers who want to carry all eight volumes of Gibbon with them. (Although you can question if a traveler would really make use of Gibbon’s dreadnought while traipsing through foreign climes. Aldous Huxley has a funny essay called “Books for the Journey” in which he writes: “Thick tomes have traveled with me for thousands of kilometers across the face of Europe and have returned with their secrets unviolated.”) E-books have aided an infirm publishing industry while offering an inexpensive option to those who would never spend $35 on a hardback. The e-reader is also sometimes the only way to have a book if you don’t live near a library and if the postal carrier has trouble reaching your wilderness grot.

At my alma mater recently I gave a lecture on the importance of literature in this digital age, and I might have half-earnestly referred to the Internet as an insane asylum where the misanthropic and lonesome go to die, because afterward a 90-year-old woman three-pronged her way to the podium to give me a deserved lashing. Without the Internet, she said, without e-books blaring forth from an illuminated screen, she wouldn’t be able to read at all, such was the condition of her eyesight after 85 years of reading. How does the cyberskeptic counter that? He doesn’t.

You can easily locate the science that says we read more comprehensively when we read on paper, the neurological data that shows how our memories are motivated, soldered by the tactile, how we learn most fruitfully when our senses are stroked, but those are not what truly vex the bibliophile. The point, like so many literary points worth emphasizing, is an aesthetic one—books are beautiful. What you hear in the above anxiety by James Salter is not really a condemnation of e-readers, but an anxiety about a loss of beauty. Robertson Davies got it right when he wrote this about beautiful editions of good books: “We value beauty and we value associations, and I do not think we should be sneered at because we like our heroes to be appropriately dressed.” Gissing’s narrator in The Private Papers of Henry Ryecroftadmits: “The joy of reading the Decline and Fall in that fine type! The page was appropriate to the dignity of the subject; the mere sight of it tuned one’s mind.” The dignity of the subject—remember that formulation, and savor the excellence of that last metaphor, one’s mind tuned by the fine type of such sweet pages.

I feel for Salter’s anxiety, and I agree with Burgess when he wrote, commenting on those delectable editions produced by The Folio Society in London: “We have to relearn pride in books as objects lovely in themselves.” But allow me to assure you of this truth: Like the bicycle, the book is a perfect invention, and perfection dies very, very hard. The car hasn’t murdered the bike, and the Web won’t murder the book. There are innumerable readers for whom the collecting of physical books will remain forever essential to our selfhoods, to our savoring of pleasure and attempted acquisition of wisdom, to our emotional links with our past and our psychological apprehension of others—essential not just as extensions of our identities but as embodiments of those identities. Books, like love, make life worth living.

  1. I can’t help noticing that “exultation” is the term marshaled by Leigh Hunt in his 1823 bibliophilic essay “My Books,” and also by Somerset Maugham in his novel The Razor’s Edge, when he writes of one character’s leisure with a copy of Spinoza.
  2. Eugene Goodheart wrote this in his memoir Confessions of a Secular Jew: “My personal library is an accumulation rather than a collection, which means I never quite know where a book I need is. I begin looking for a book I had misplaced, but to no avail. Another book catches my eye. … I pick it up and peruse it”—and that’s called serendipity. The same rewarding surprise can happen when you grab the big red copy of your Merriam Webster’s instead of seeking your definition online, just as you can discover the gem you didn’t know you needed every time you choose a brick-and-mortar bookshop over Amazon.
  3. It’s not hard to nod along with Leigh Hunt when he admits: “I love an author the more for having been himself a lover of books.” It’s really the rudimentary qualification every reader should demand of a writer.
  4. For weeks after that flood I walked around with a hole in my chest. I’d welcome a hack with a scalpel if only it were possible to excise that memory. I made a list of the deceased copies and vowed to replace every last one, a vow I’m still fulfilling.
  5. Before the officer left that day, I told him to choose a book from my shelf, my gift to him for his interest and his kindness toward me, and he chose a paperback copy of The Sorrows of Young Werther, pronouncing Goethe’s name “goeth,” as in “the sun goeth down.” For two decades I’ve wondered what this officer of the peace thought of the novel that in the late eighteenth century sent a shockwave of suicides across Deutschland.
  6. France also has this to say to those negligent readers who don’t esteem physical books as works of art: “You have no fire and no joy, and you will never know the delight of passing trembling fingers over the delicious grain of a morocco-bound volume.”
  7. You see, then, what Anatole Broyard means when he dubs the personal library “an ancestral portrait”—this is exactly what Borges and Sartre were getting at.
  8. Here’s Susan Sontag, in her novel The Volcano Lover, writing about art, but any bibliophile will feel a tremor of recognition: “A great private collection is a material concentrate that continually stimulates, that overexcites. Not only because it can always be added to, but because it is already too much. The collector’s need is precisely for excess, for surfeit, for profusion. It’s too much—and it’s just enough for me. … A collection is always more than is necessary.”
  9. I’m reminded that the human lifespan is also part of Harold Bloom’s argument for why one should read only the best books. There’s not time enough for junk. Paradise Lost alone takes half a lifetime of rereading to understand fully. This is what Nabokov means by: “Curiously enough, one cannot read a book: one can only reread it. A good reader, a major reader, an active and creative reader is a rereader.”

Why Barnes & Noble Isn’t Going Away Yet

Part of this is a result of the company’s push to be more than just a bookstore. Its retail sales last quarter were $1.4 billion, down 1.8 percent compared with the same period a year earlier. But sales of other goods like toys and games grew 12.5 percent. The increase was driven by interest in items like adult coloring books and vinyl records.

Photo

Items besides books, like toys and vinyl records, are helping Barnes & Noble sales.CreditDoug Strickland/Chattanooga Time, via Associated Press

Paperbacks Are Gaining Ground on E-Books

The company’s results come at a time when bookstores may be making a comeback and e-books, which have been perceived as print killers, are losing popularity.

In the first 10 months of 2015, according to data gathered by the Association of American Publishers:

• E-book sales in the country fell 12.3 percent.

• Paperback book sales grew 12.4 percent.

The Bookstore Industry Rebounds

Over all, bookstore sales rose 2.5 percent last year, to $11.17 billion, from $10.89 billion in 2014, according to the Census Bureau. It is the first time that bookstore sales have grown since 2007.

Barnes & Noble, however, hasn’t uniformly benefited from this trend. It has had to close more than 10 percent of its stores in six years.

• In 2010, the chain had 720 retail stores nationwide;

• In 2016, it had 640 retail stores.

And although Barnes & Noble still plans to close about eight stores this fiscal year, that’s not such bad news: It’s the lowest number of store closings in 16 years.

The Mom-and-Pop Stores

Independent stores may be the beneficiaries of the drop in Barnes & Noble’s retail base. The decline, along with other trends like the resurgence of print and the “shop local” movement, has most likely contributed to a resurgence in independent bookstores. After decades of decline, the number of independent bookstores is on the rise, according to membership data gathered by the American Booksellers Association:

• In 2010, there were 1,410 independent bookstores in 1,660 locations;

• In 2015, there were 1,712 indie stores in 2,227 locations.

How Amazon’s Bookstore Soothes Our Anxieties About Technology

Amazon’s new bricks-and-mortar bookstore, in Seattle’s University Village, lets customers experience the tension between front-of-house and back-of-house as a kind of pleasure.
Amazon’s new bricks-and-mortar bookstore, in Seattle’s University Village, lets customers experience the tension between front-of-house and back-of-house as a kind of pleasure. Photograph by George Rose / Getty

At first glance, the physical place that Amazon created with all its data is anticlimactic. The bookstore is not some through-the-looking-glass swoopy physical incarnation of the ineffable clouds of computerized memory. Instead, the books are all shelved cover-out, just as they appear on Amazon, and the relative prominence, proportion of stock, and pricing of best-sellers and recommended titles, including the little cardboard signs excerpting each book’s online user reviews and ratings, are calibrated to correspond exactly to what you would find online.

Other than that, the store looks sort of like a Starbucks—and, at least, the coffee chain’s latest look as developed by its in-house designer Liz Muller for the company’s upscale Reserve branches—one of which also opened in November right across the mall promenade from Amazon’s new bookstore. The look is a mash-up of a New England Barn and a Second World War submarine. It features wood that looks like it’s been salvaged from a shipyard. Black metal abounds, whether in the sign-holders, the window trim, the pipes and ducts up in the blacked-out ceiling above the overhead lights, or the lamps just inside the windows that, with their bulbous shades and pipe-like tubular mountings, look like something that would be attached to a drill press in a nineteen-forties machinist’s workshop.

It’s a style that’s been called Heritage Modern or Warm Industrial—a sleeker take on the neo-Victoriana waxed-mustache-and-varietal-pickle aesthetic of Edison lightbulbs, taxidermy, and gray metal stools that during the late aughts represented hipster chic, from Williamsburg to Portland. In home decoration, the look has been perfected by the Restoration Hardware chain of furniture stores, now known as R.H., where you can buy desks that look like parts of nineteen-thirties ribs-and-rivets airplanes and lamps that look like eighteen-nineties surveyors’ tripods, alongside monumental sofas and cabinets in leather and teak. As it happens, a Restoration Hardware store shares Amazon’s mall building, just two doors down. You could argue that this part of the mall isn’t so much selling books or chairs or cappuccinos but, rather, a particular look. And selling whatever this look does to soothe and stir the anxieties and ambitions of this moment in our culture.

The machine-age era that this look references, from the late eighteen-nineties to the late nineteen-forties, represents a precise period in the history of technology: post-electric and pre-atomic. This was a time in which radically new electromagnetic tools—gramophone, telephone, radio, radar, cinema, television—shattered our centuries-old expectations about how information and image are located and transported across space. And yet the objects embodying these technologies had, to today’s eyes, an appealingly heavy and clunky presence: wooden cases that opened and closed, Bakelite switches that turned on and off. These devices didn’t continuously communicate with one another and without us; or record our behavior for the corporations that made them; or insinuate themselves into our clothes and bodies; or, with some sly reversal of utility by hacker or terrorist, do us harm. So those machinists’ lamps descending from the ceiling of Amazon’s bookstore represent, in our age of pattern-recognition algorithms and drone deliveries, a specific kind of nostalgia—not for some lamplit pre-industrial era but for an earlier high-technology moment in which our machines were still uncannily powerful, but were more legible, more tangible, and more compliant.

This look, with its taste for rivets and gaskets and tubular steel, also provides a kind of aesthetically retroactive continuity for all the junky infrastructural odds and ends—the sprinklers, the pipes, the ducts, the conduits, the wires, the cables, the brackets, the beams—that until recently would have been hidden behind hung ceilings and maintenance panels. At Amazon’s bookstore, much of these overhead mechanicals are open to view but painted black, rather like the lighting grid or stage machinery in a small theatre. Something about those slender pipe-like lamp arms below makes all the preëxisting mess of pipes above seem more intentional, more interesting, more palatable.

At Amazon’s bookstore, this carefully staged view of the architectural backstage serves as an acknowledgement, conscious or not, of the online retailer’s own back-of-house. The real way that Amazon makes physical places out of all its data is in the form of its vast exurban fulfillment centers: the hundred or so warehouses around the globe, each about a million or more square feet in size and staffed by a thousand or more personnel, where it stores and sorts and sends all its stuff. These facilities are a kind of limit condition of big-box retail: endless steel shelves under florescent lights and steel trusses, in which the shoppers are elsewhere, their avatars now the stockers and pickers who fulfill orders, unshelving goods to a complex network of carts and chutes and conveyor belts to be packaged and delivered.

Seattle’s University Village mall, built over a drained marsh in the fifties and updated in the nineties, already represents an attempt at domesticating the big box. The mall’s former anchor tenant, a fifty-thousand-square-foot Barnes & Noble bookstore, lasted sixteen years before shuttering, in 2011. This mall is neither a university nor a village, but its layout rewards the kind of pedestrian stroll you might take across a campus or small town. It’s an outdoor mall, meaning that, past a ring of parking, its half-dozen big warehouse-like structures are wrapped in smaller storefronts that offer mall-goers the incomplete illusion of walking through a picturesque neighborhood made of freestanding buildings. Look past the brick cornice of Amazon’s bookstore and you’ll see, immediately behind, the higher blank stucco wall of the big box it’s really situated in, the big box that also houses and services the neighboring Restoration Hardware. From a drone’s-eye view, the top and back of this kind of big box, with its factory-like rooftop air-handling units and its loading docks, is indistinguishable from an Amazon fulfillment center.

If Amazon’s intention had been a miniature masquerade, to pose as the kind of downtown community bookstore that it (like Barnes & Noble before it) is conventionally said to have displaced, then plenty of actual neighborhood storefronts were available in Seattle. A wave of smaller online retailers—especially clothiers and accessories-makers like Bonobos, Frank & Oak, and Warby Parker, for whom in-person trying-on is a thing—has done just that, recently opening bricks-and-mortar storefronts in urban downtowns from New York to San Francisco. Amazon’s decision to occupy a pseudo-neighborhood psuedo-storefront is, intentionally or inadvertently, more interesting.

One of the entertainments of Blue C Sushi, the restaurant whose space Amazon took over and that moved to another part of the University Village mall, is those miniature conveyor belts that bring sashimi to your tabletop—a charming little extension, domesticated in scale, of all the industry of belts and docks and wheels involved in shipping flash-frozen tuna across the Pacific. “Our proprietary digital tracking technology,” Blue C’s promotional materials read, “lets us monitor every item on our delivery belt, determining how long it’s been on display and alerting the chefs when it’s time to refresh.” One of the entertainments of Restoration Hardware is simultaneously seeing a domestic vignette—sofas and tables and carpets arranged to make a scene of tasteful domesticity—and the stagecraft behind the vignette: the lighting grid holding the spotlights above, the fabric scrim that might masquerade as a wall, everything that holds everything in place. You see the scenes and behind the scenes. The back is made to look as good, in its own way, as the front.

The Amazon bookstore does something similar: suspended somewhere between a tangible (albeit exquisitely staged) reality of paper and wood, and a perceptible (albeit artfully obscured) reality of pipes and machinery, the bookstore customer is able to experience a curated version of the ethical and visceral tension between front-of-house and back-of-house—between the sleek one-click seamlessness of the screen and the unceasing labor of the fulfillment center—as a kind of pleasure. In our global moment of high-tech fabrication and doorstep delivery, we are gradually becoming more aware of distant factories and warehouses, from urban China to exurban America, and of the dispossessed lives of the faraway people who make and move our possessions. Can it be a coincidence that this awareness parallels the emergence of an aesthetic that seems, somehow, to remind us of warehouses and factories—but, with all that burnished wood and polished metal, of warehouses and factories at rest, from another time, at their most impossibly beautiful?

The first thing Amazon did to the building that would become its first bricks-and-mortar bookstore was add bricks and mortar. The store, located in Seattle’s University Village shopping mall, opened in early November. Amazon’s new bricks, mottled in color from chalky yellow to dusky near-purple, look thoroughly artisanal. Their irregular texture and wide mortar gaps, along with the casement-like black metal mullions of the new windows, make the bookstore appear much older than the storefronts around it. “We’re taking the data we have, and we’re creating physical places with it,” the Amazon Books vice-president Jennifer Cast told the Seattle Times when the bookstore opened.

Why Would Amazon Want To Be the New Barnes & Noble?

Customers in Amazon’s first brick-and-mortar bookstore, in Seattle. According to reports, the company plans to open many more in the near future.
Customers in Amazon’s first brick-and-mortar bookstore, in Seattle. According to reports, the company plans to open many more in the near future. Photograph by David Ryder / Bloomberg / Getty

On Tuesday, Sandeep Mathrani, the chief executive of a national shopping-mall operator, said during an earnings call that Amazon.comwas planning to open as many as four hundred physical bookstores in the next few years. At first, the news, which was reported in the Wall Street Journal but wasn’t confirmed by the company, sounded almost too strange to be true. Amazon opened its first retail bookstore, in Seattle, only this past November, and, although book sales form the historical core of its business, it now makes the vast majority of its money off of its highly profitable Web-services division. Moreover, Amazon’s identity is so tied to e-commerce that a purported plan to create its own version of the defunct Borders chain defied our expectations of ongoing digital progress.The Times, citing an anonymous source, has since confirmed that the company plans to expand its physical presence, albeit at a much more modest scale than Mathrani suggested. But even four hundred stores might have been one of the most logical moves that Amazon has ever made, not to mention one that other online-first retailers, such as Warby Parker, Blue Nile, and Birchbox, have already cleared the way for. Amazon is unrivalled in its ability to sell and ship people books and other goods more cheaply and smoothly than anyone else, but, long after it established itself as the world’s de-facto bookseller, Amazon has failed (if purposefully, in many respects) to fulfill the simplest promise of the digital-commerce revolution: making a profit by selling goods online.

When Amazon began selling books in 1995, its business model seemed brilliantly simple. Without the costs and hassles of physical stores and their staff, and with limitless capacity for inventory, it was able to offer books at lower prices than other competitors could, including big chains such as Barnes & Noble, whose deep discounts had already threatened independent booksellers. Amazon could also grow more quickly than physical retailers, and, because of this, achieve unmatched economies of scale. The company’s success kicked off a revolution in online retailing, with countless startups and traditional retailers selling every possible product online. E-commerce transactions now make up close to ten per cent of all retail transactions in the United States, and that number continues to grow annually.

Launching an e-commerce business is relatively simple, especially when compared with opening a brick-and-mortar store. But it has proven to be difficult to make a profit from selling stuff online—a problem that is rarely acknowledged by the technology industry. E-commerce companies tend to point to sales, revenues, and other markers of growth, while eliding figures that speak to the most basic goal of retail: selling things for more than they cost. Most e-commerce startups fail to turn any profit at all, and those that eventually do succeed operate with extremely slim margins. This is why a company such as Gilt Groupe, which was once valued at more than a billion dollars, just sold to a traditional department-store chain for two hundred and fifty million dollars.

There are strong economic reasons that e-commerce struggles to make a profit. One is pricing. Deprived of most of the tools that physical stores can rely on (the presence of the object, nice locations, window displays, salespeople), online retailers rely heavily on offering the lowest possible price. And competition on price is intense, because a better offer is always just a click away (often, to Amazon’s vast digital catalog).

Then there’s shipping. Here, too, Amazon has established a difficult standard for the market, by offering discounted and free shipping on its products, and free returns as well. Most other e-commerce companies have been forced to follow Amazon’s lead. But as the retail consultant, onetime e-commerce entrepreneur (of the failed gift retailer Red Envelope), and New York University professor Scott Galloway pointed out in a widely discussed talk last year, all of this shipping costs tremendous amounts of money. That is, there is no such thing as “free” shipping. The U.P.S. driver doesn’t work for free, and the gas in the truck isn’t free, either. Amazon and other online retailers must absorb these costs, cutting into their potential profits and placing further stress on their pricing strategies.

To reduce these costs, many traditional retailers with e-commerce divisions, including Walmart, Macy’s, and Best Buy, have rolled out “click and collect” services, which allow customers to pick up online purchases in physical stores, saving both the customer and the retailer the cost of shipping that purchase. Amazon has already started to do this, with Amazon Locker, paving the way for a potential larger investment in a national brick-and-mortar retail chain. Amazon stores would serve as local warehouses, distribution centers, and someday, perhaps, drone-delivery airports.

The move from e-commerce to physical retail makes sense for deeply human reasons, too. Shopping has never been purely a transactional exchange of cash for goods. It’s also what we do on vacation, on weekends, and when we walk down a street. We shop to be with people, to have a place to go, to touch things, to indulge our consumption fantasies. Online shopping can offer a kind of digital mimesis of these things, but it doesn’t reward consumers in the same way as a physical store. Right now, Amazon might be the best place to find any book on Earth and purchase it at the lowest possible price, but the experience of shopping there remains impoverished. Even with all of the resources at its disposal, the company’s Web site is a morass of scattered graphics, random reviews, and predictable recommendations. (I just read a book about the history of Detroit—I don’t need ten more.)

The report of new Amazon stores comes at a time when independent bookstores are experiencing a surprisingly robust resurgence. According to the American Booksellers Association, the number of new bookstores in the U.S. has grown by more than twenty-five per cent in the past six years, while in-store sales have also grown. In New York, neighborhood stores such as Greenlight and Book Culture have added locations in the past few years to meet demand, selling books to their customers at prices that are often markedly higher than Amazon’s.

Aware of the advantages of physical space, some e-commerce companies are already opening stores or deepening their investments. Some are putting tremendous effort into making their shops as pleasurable as possible. Warby Parker’s showrooms have turned the act of purchasing eyeglasses into a sort of Wes Anderson–approved theme-park ride, complete with attendants in custom-designed blue smocks, photo booths, and jars of free pencils and school erasers. And while the stores look beautiful, and have been leased, designed, and staffed at a great cost, according to the company they’re also making money.

The great secret, too, for e-commerce companies with physical spaces, is that the stores can be arranged to offer the benefits of both the retail location and online shopping, drawing people in but driving online sales, too. This is what Amazon appears to have done with its test store in Seattle, integrating consumer product reviews on its shelf displays, stocking books that sell well online (including self-published titles), allowing for instant payment with Amazon technology, and offering unified online and in-store pricing.

These advantages, coupled with Amazon’s size, suggest a potentially fascinating development in the retail industry, and one that would make a good deal of sense for the company, especially given all the cash it has on hand. We would also see the company continue to tacitly admit that, for all the advantages of selling things online, you can’t be an everything store without actually having a shop or two.

Amazon Studios is producing a New Yorker series in partnership with Condé Nast Entertainment.

Mall CEO’s statement about Amazon opening hundreds of bookstores ‘was not intended to represent Amazon’s plans’

BookstoreOne day after a report surfaced in which the CEO of a mall said Amazon was planning to open hundreds of bookstores around the US, the same CEO appears to be backtracking his statement.

“General Growth Properties, Inc. Chief Executive Officer Sandeep Mathrani has indicated that a statement he made concerning Amazon during GGP’s earnings conference call held on February 2, 2016, was not intended to represent Amazon’s plans,” according to a statement released by the company Wednesday.

General Growth Properties CEO Sandeep Mathrani had said on his company’s earnings call: “You’ve got Amazon opening brick-and-mortar bookstores and their goal is to open, as I understand, 300 to 400.”

A move into larger-scale brick-and-mortar commerce would follow Amazon’s decision to open a store in Seattle last November.

Barnes & Noble shares, which fell 9% on Wednesday following the report, were up as much as 9% in after hours trade on Wednesday after Mathrani’s statement.

Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.

Amazon is reportedly planning to open hundreds of bookstores. Here’s why.

In November, Amazon opened its first bookstore, and reports from the CEO of one of America’s largest shopping mall operators Tuesday afternoon suggest that the company is prepared to open several hundred new ones across the country. This prompted many to ask why the company that destroyed the physical bookstore industry would possibly want to operate a physical bookstore.

Part of the answer is that, as the announcement of the original store location said, “At Amazon Books, you can also test drive Amazon’s devices,” meaning Kindles, Echos, Fire TVs, and Fire Tablets “are available for you to explore, and Amazon device experts will be on hand to answer questions and to show the products in action.” Apple has physical retail stores for its digital devices, as do (albeit less successfully) Microsoft, Sony, and Samsung. Since Amazon makes Amazon-branded devices, why shouldn’t it have a store too?

But the bookstore framing is no coincidence, and the reality is that something bigger and more profound is happening than a simple desire to let people window shop for Fire TV sticks. Amazon is interested in bookstores for two big reasons:

  1. It has the ability to open bookstores.
  2. It is driven by a relentless desire to conquer everything in its path, and brick-and-mortar retail is a thing.

For years now, Amazon has been the most terrifying competitor on the planet. And a possible move into physical retail should be taken as a reminder that no business of any kind should view itself as protected from Jeff Bezos’s plan for global domination.

Amazon started making money

Large American technology companies like Apple, Google, Facebook, and Microsoft are ridiculously profitable and, indeed, infamous for the lengths to which they go to avoid paying corporate income tax on their gargantuan profits. Since Amazon is also a large American technology company, it is easy to assume that it, too, must be ridiculously profitable. But this is not the case. The retail industry has traditionally been a very low-margin matter, and Amazon has outcompeted traditional retailers in part by offering even lower margins.

But that’s recently changed. In the most recent two quarters, Amazon has earned meaningful profits — profits driven by the success of Amazon Web Services, an enormously popular technology infrastructure company that enjoys tech-like economics rather than retail-like ones. That means 25 percent profit margins on a business that does $2 billion in revenue a quarter and is growing at a 70 percent annual rate.

As the technology industry analyst Ben Thompson put it, Amazon became profitable because “AWS is simply spinning off more cash than Amazon knows what to do with.”

Amazon doesn’t want to make money

The key to understanding Amazon as a business is that earning a profit is antithetical to its corporate culture and mission. Rather than increasing the value of Amazon stock by pushing out cash to shareholders, Bezos’s strategy is to increase the value of Amazon by literally making the company bigger. Each year, Amazon owns more warehouses, more customer data, more intellectual property, wider distribution channels, etc., and therefore becomes a more valuable enterprise than it was before.

On occasion, Amazon will turn a profit either to prove to Wall Street that it can, or else because (as with AWS recently) a particular venture simply proves more lucrative than expected.

But that AWS revenue was never going to sit around in the corporate treasury or be paid out as dividends. A surge in revenue needs to be met by a surge in new expenses. Recently prestige video content (Bezos says he wants to win an Oscar) and an effort to create a two-hour delivery service called Amazon Now have been soaking up the extra money. Brick-and-mortar retail is both another potential money sink and also a possible launching pad for Amazon Now services, which are obviously going to require some kind of logistical infrastructure.

Today books, tomorrow the world

So why brick-and-mortar retail? Most likely because Amazon’s long-term strategy is simple: It wants everyone, everywhere to buy everything from Amazon.

And it’s clear that whatever the struggles of some major big-box retail chains lately, people do in fact continue to buy things in stores. For some people, some of the time, a physical store is where they want to shop. These days you probably could buy everything you need online, but almost nobody actually does. Which means nobody buys everything from Amazon. Which is unacceptable.

So why bookstores? For the same reason Amazon.com was originally an online bookstore. You’ve got to start somewhere, and the book industry is a relatively soft target. Since Amazon’s already basically crushed the national bookstore chains, nobody can really stop the company from getting a foot in the door of this niche.

Ultimately, it might be a total dead end. But even if the effort to establish stores fails, it will be a potentially valuable learning experience. Amazon prides itself on a value it calls “customer obsession,” but lacking a physical presence means the company ends up with a somewhat limited view of what its customers look like and how they behave. A retail presence can help change that.

A store can be a same-day delivery hub

The bigger, less irony-laden thing that Amazon is working on right now is same-day delivery for Amazon Prime members. Currently, same-day delivery is sporadically available — for some products, in some cities, some of the time. It feels kind of like magic when it works, but it’s not nearly predictable enough right now to be a real driver of business rather than an impressive occasional delight for customers.

Amazon’s long-term aspirations in this field appear to involve fleets of driverless trucks and even flying delivery drones.

But in the human-powered present (and perhaps even in the drone-full future) same-day delivery requires stockpiles of merchandise that are more numerous and located more directly adjacent to population and transportation hubs than the company’s existing warehouses. The geography of same-day delivery depots, in other words, looks a lot like the geography of classic big-box stores. You wouldn’t have just one Borders serve an entire region. Instead, a given metro area would feature one or more downtown locations plus a bunch of mall spots in the surrounding suburbs. The goal was to ensure that nobody who bought books regularly was ever all that far from a Borders.

Essentially replicating this structure but combining it with Amazon’s logistics infrastructure, immense supply-chain bargaining power, vast stockpile of consumer knowledge, and the Prime subscription revenue model is at least a plausible vision of the future. And if the depots can serve as showrooms for Amazon hardware and help get traditional brick-and-mortar shoppers into the Amazon lifestyle, then why not?

Meg Ryan Signs With Gersh; Sets Delia Ephron-Scripted ‘The Book’ As Next Directing Gig

Meg Ryan

EXCLUSIVE: Multi-hyphenate Meg Ryan has signed with Gersh for full representation. Ryan recently completed her feature film directorial effort, Ithaca, starring in the film with Sam Shepard, Alex Nuestaetder, Hamish Linklater, Jack Quaid and Tom Hanks. The film is currently in talks for a distribution deal that will put it in theaters later this year.

Ryan has her directorial follow-up set: She’s collaborating with writer Delia Ephronfrom an original story titled The Book, a romantic comedy set in the publishing world.

Ryan is managed by Jane Berliner at Authentic Talent and Literary Management and her lawyer is Peter Grant at Grubman Shire & Meisela. Ephron is repped by CAA, Berliner and attorney Christine Cuddy.

Barnes and Noble has just applied for a Liquor License

Barnes and Noble has just applied for a Liquor License

c700x420

Barnes and Noble has been looking for alternative ways to leverage their 600 bookstores to be a little more profitable. The company has recently started selling Vinyl Records and it looks like they might be selling wine and craft beers.

The Nations largest bookseller has just applied for a beer and wine license from the New York State Liquor Authority. Keven Danow, a New York City-based attorney who consulted with Barnes & Noble on the license application said that select locations will try-out selling beer and wine from the stores cafes to see how customers like the concept. It is very likely that food menu offerings would be tweaked to offer items better paired with beer or wine.

The first bookstore to serve as a test location will be the New Hartford location at 4811 Commercial Drive. I have heard the store operating hours will not change, so it is unlikely that will will offer beverages during author signings or do random after-hours events.

I remember one of the coolest bookstore experiences I ever had was in New York for Book Expo America and there was a small party in an indie bookstore. There were about two hundred people in attendance and everyone was drinking wine and beer, talking and listening to live music. If Barnes and Noble can somehow leverage some kind of after hours social gathering that is exclusively populated by bookworms, they could be onto something special. It remains to be seen if they would ever do something like this, but at least they are trying different things.