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10 ways to just be yourself — and build your brand — on social media

4/22/2015   Mashable   by for ClickZ

A critical mass of brands, businesses, marketers, and corporate executives may have a presence on social media today, but that doesn’t mean they have a clue what they’re doing on these online communication channels.

Sure, some of them may be thriving in the space, attracting a loyal following and carving out a reputation for sharing timely, indispensable content that couldn’t be found anywhere else.

However, an overwhelming majority seem to fall into one of two categories of still doing it wrong. Either they don’t know what to say so their collective silence is deafening, or they’re broadcasting the same old promotional messages over and over again so they sound like a cacophony of carnival barkers.

Many of them seem at a loss on how to strike a happy medium with both their content and cadence, missing countless opportunities to connect with their constituents and earn their unconditional support.

Of course, being creative, entertaining, and informative can go a long way toward helping you build a big audience on social media, but simply being yourself may be the easiest way to score points there.

Here are 10 ways to humanize your social media brand and win over the crowds on Twitter, Facebook, Instagram, and the like…

1. Don’t be a stranger

Don’t hide behind a corporate logo and post in anonymity. Let your audience know there are real people behind the scenes. Put a collective face on your brand by introducing yourself and your team. Who you are as people is of utmost importance. Your interests and emotions count as much as the facts and information. Show that you have more than just a pulse, show that you have a personality.

2. Talk in the first person

Your social media accounts are run by human beings, not logos. So talk that way. Refer to your brand in the first person — the collective “we,” or if you’re your own boss, “I,” — not the name of your company. Be available, responsive, and conversational. If you personify the qualities you admire in a best friend, you’ll not only spark more meaningful engagement, you’ll build a lot of trust.

3. Avoid corporate speak

Forget the buzzwords and jargon. You don’t have to impress anyone with your vocabulary. This is your chance to come across as the colleague next door, someone who’s as down to earth as they come. It’s OK to talk business. You certainly want to establish yourself as a credible authority. Just be sure to speak in layman’s terms, not yours. Small talk can be a big deal on social media.

4. Address others by name

Whether you have space limitations or not, heed what Dale Carnegie wrote in his book How to Win Friends and Influence People, “Remember that a person’s name is to that person the sweetest and most important sound in any language.” Don’t cut characters at the expense of the sound your fans, followers, and friends want to hear. Cut somewhere else. Names are that important.

5. Share content in real time

Most of us schedule at least some of our posts in advance using automation tools. That’s how we maintain a consistent, ongoing presence across the social landscape. But planned content shouldn’t make up the majority of your stream. The more extemporaneous you can be, the more props you will earn for your timeliness and authenticity.

6. Show and tell

As a copywriter, I hate to admit this, but even the best written content can’t always capture the right tone of voice. Personality, mood, context — none of that’s easy to get across in words alone. Pictures of whatever you’re doing, wherever you are, are more realistic, intimate, and explanatory. Video is even better.

7. Have a sense of humor

As I wrote last month on ClickZ, no brand wants to be perceived as uptight, old-fashioned, and out of touch. Yet far too many of them remain reluctant to share anything more than everyday news with their followers, never mind a chuckle. Remember, laughter is the best medicine for a lot of things, including a business that’s stuck in a rut on social media.

8. Help others

You may think it’s old-fashioned, but don’t forget the golden rule. There’s a lot to be said for doing good. Give someone your attention and you’ll get theirs in return. Provide them with your assistance and they’ll be grateful forever. Don’t just share your own valuable content, either. Share others’ as well. This will be taken as a sincere form of flattery and go a long way toward showing them you’re genuinely paying attention as opposed to simply automating your feed.

9. Listen and learn

Not everyone realizes you don’t have to say a thing on social media to reap some of the benefits of it. You can’t empathize with your constituents if you don’t understand them. Monitor what people are saying about you and your brand. Keep an ear to the ground and take feedback seriously. Hang on the words of others and you’ll learn a ton. Respond in kind to them and not only will they put you on their radar, they’ll be thankful for the attention and likely reciprocate.

10. Admit mistakes

When all is said and done, don’t forget that to err is human. Not that you want to make any mistakes. Of course not. But if they’re honest, harmless blunders and goofs, you shouldn’t have to lose any sleep about them. Spelling, punctuation, good grammar, and accuracy are of utmost importance. There are no excuses for inattention to detail. But if you drop the ball rarely, not regularly, most people will be quick to forgive you if they even notice at all.

 

http://mashable.com/2015/04/22/humanize-social-media-brand/?utm_cid=mash-com-fb-socmed-link

The Secrets To Being Creative On A Deadline

An Emmy award-winning comedy writer, a podcast producer, and a former Twitter executive share how they master creativity on tight deadlines.

 4/24/2015   Fast Company  

Deadlines are an unavoidable part of any kind of work. But the pressures of meeting deadlines can be even more intense when you are in the business of being creative. How do you make sure that the ever elusive muse is there when you need it most?

We talked to three people who have to be creative on a deadline: a comedy writer, a podcast producer, and a social-media executive. Here, they share their tricks of the trade about how to create under pressure.

Creative Deadline: Write Comedy For Daily And Weekly Television.

What could be more stressful than having to be funny under deadline? Chris Regan is a five-time Emmy award-winning comedy writer whose credits include Fox’s Family Guy, Comedy Central’s The Daily Show with Jon Stewart, and The Jeselnik Offensive.

Chris Regan doesn’t dwell on how brilliant his work is today. “It’s not life or death. Go into the process knowing that you will rewrite. Keep in mind that there is another show tomorrow, it makes it easier. Concentrate more on process than outcome. The outcome will happen either way, so pay attention to what is happening right in front of you.”

“Cut yourself some slack—occasionally. Just because you’re having a bad day, it doesn’t mean you’re a bad writer. Accepting that not everything you do is going to be a home run makes your job easier. That in no way means you can half-ass it. But occasionally it just doesn’t come. I believe an acceptance of that keeps your head clear, so it can come.”

Apparently winning a few Emmys didn’t quell Regan’s experience with failure. “Take responsibility for your failures, but don’t dwell on them,” he says. “Accept that you can fail, but will succeed the next time. A good way not to have a bad day is to not obsess about the last bad day you had, and keep going forward. It’s all about learning how to shake off your failure.”

“If they are paying you to create . . . chances are you can do something great. If your employer has some faith in you, have some faith in yourself. That should make the 5 o’clock deadline easier.”

Creative Deadline: Produce A Weekly Podcast

Roman Mars is the host and creator of 99% Invisible, a podcast about design and architecture. With over 40 million downloads, the 99% Invisible podcast is one of the most popular podcasts in the world. Fast Company named him one of 100 Most Creative People in 2013.

According to Roman Mars, nothing is different about creativity than any other line of work; you just work until you get it done. “Just sit yourself down and make yourself do it. That’s the difference between being a professional and an amateur. Deadlines focus your attention and make sure you get stuff done rather than worrying about inspiration. The key is to sit and suffer through it. It comes to you when it has that pressure. I became a much better in the years after I had kids, because I didn’t have the luxury of time.”

To get the creative juices flowing Mars enjoys walking. “But that is a luxury that goes away when I’m on deadline. I enjoy thinking of things when I am walking. For the most part, the good ideas come from when you are working on them.

“If you have a deadline it means you probably have another deadline behind it. You should do your best, but everything doesn’t have to be precious and perfect, you can get it next time. I like having a weekly show for that reason. Knowing that each episode doesn’t have to be the definitive episode of 99pi is the key to me getting it out in the world. The struggle is in doing the best you can every week, not sweating over every single thing and expending all your energy until you collapse.”

Creative Deadline: The Launches Of Major Media Events

Chloe Sladden was the vice president of North American media at Twitter from February 2012 to August 2014. She and her team were responsible for Twitter’s content across news, music, TV, sports, and government and for building engagement in the new-media landscape.

.As a manager, Sladden focused on the intricacies of how to create a thriving creative environment. “You need to know how your team operates, understand your team’s strengths and processes and what situations will elicit the best creativity in each person in the group. You have to start with trust.”

There is an art to fostering a creative group environment and killing the notion that it matters who came up with the latest idea. “When you are in a room with a lot of ideas flying about . . . it doesn’t matter who came up with the idea or who evolved it during the ping-pong process of development . . . just that it came out of the collaborative energy you created together.”

Sladden believes that creativity flourishes when you understand what makes you tick. “You need to know how your own creativity works,” she says. “I’m an extrovert, so when I externalize my thoughts and get feedback, my creative process moves much faster. When I need to work through an idea, or come up with an idea, I pull together a brainstorming session, with no more than four people, who I know will provide the kind of ideation, pushback and perspective that help develop the seed of an idea.

Dealing With Potential Creative Roadblocks

We asked Regan, Mars, and Sladden for their advice on dealing with other challenges to the creative process. Here’s what they said:

When Working With Teams

Chris Regan;

Ideally, if you’re having a bad day, some of the people on your team will be having a good day. Of course, you can only have so many BAD days before you’re canned.

Chloe Sladden:

A great exercise in collaborative creativity is to examine what other people have created.

When Things Aren’t Working

Chris Regan:

If you are with a bad team . . . get out as quickly as possible.

Roman Mars:

As a producer, when I see someone going down a rabbithole, the most important thing is to get them working with an editor. An outside perspective always helps. It’s hard to ask for help when you’re feeling miserable about your work, and it’s the best part of being the boss: I get to tell people to do it.

Roman Mars:

The real key when you’re stuck is getting an outside perspective. Downtime brings inspiration as does showers and walks.

Chloe Sladden:

I like looking at how another problem was solved . . . and talk through why it worked and what made it work. The process of just taking a taking a step back and exercising that part of your brain is a great warm-up exercise . . . What parts are interesting? Why are they meaningful? Even if they don’t apply to what to what you are doing, looking at a problem that someone else has solved gets you using the same muscle you need to solve your own challenge. It’s all in one flow of the brain.

Leah Lamb is a writer and storyteller based in the Bay Area. She consults and gives workshops about how to foster creativity into the workplace.

Startup founders describe how they got through the hardest part

Apr. 24, 2015   The Business Insider   by Matt Weinberger

If you want to get a tech company off the ground, there are no hacks, no shortcuts, and no substitutes for hard work and scrappiness.

That was the message, time and time again, at today’s second annual Hustle Con event in San Francisco. As you might guess from the name, Hustle Con celebrates the non-technical side of any tech startup — The pluck and grit that can mean the difference between a successful start-up and roadkill.

While the details changed from speaker to speaker, the message was the same: When it comes to getting your first customers, get ready to roll up your sleeves.

Here are some stories from the morning Business Insider spent at Hustle Con.

General Assembly

“Focus your early efforts on building a powerful core of true believers,” says Matt Brimer, who co-founded General Assembly, an international coworking space and tech education program with locations in 14 cities.

Brimer says that when General Assembly was getting off the ground in 2009, New York City’s startup scene was only just getting off the ground. Any founder he met was put on his email list, Brimer says, and he gave personal office tours before its first space was even ready just to make sure people were  on board when General Assembly launched.

Those first startups to use the space became General Assembly’s best assets: When General Assembly needed funding, instructors for its classes or just some good old advice, Brimer was able to reach out to that network of first-generation users.

“If you do well by them, they’ll do right by you,” Brimer says.

Nerdwallet

For Nerdwallet, a credit card comparison site, the path to accumulating users began with focusing on what it was good at.

Chen did what most startups do, trying to solicit press and build word-of-mouth. But in 2010, a mention in Money magazine only turned into $300 in revenue, while a story in Lifehacker resulted in $5,000. Both were better than nothing, but neither was great.

That led to some changes. Chen realized he had to shut down product development, resigning himself to the fact that for the time being, Nerdwallet would look as pretty as it ever would.

“You have no idea how horrible that feels,” Chen says.

Instead, Nerdwallet doubled down on SEO. That didn’t bring in a huge amount of users, but those who came, via Google, were far more likely to open a credit card.

It wasn’t great, Chen said, but as a founder “you better let stuff burn if you want to do what you have to do.”

Teespring

“There’s no silver bullet for user acquisition,” says Teespring founder Walker Williams.

When the t-shirt service was first starting, Williams recalls, the company would go all-out on customer service to make sure everybody was happy.

The time cost was tremendous. But by focusing on those early users instead of worrying about scaling up, Teespring created a wave of repeat customers who recommended the service to friends.

Those first months are precious, Williams stresses. You can’t afford to lose time doing it over and over again, so it’s better to stay in touch with users and figure out what they want. Otherwise, it’s two months later and you’re dead.

“In startups, you’re kind of living in dog years,” Williams says.

Meanwhile, Thirdlove, a company that uses a mobile app to measure and deliver more comfortable lingerie to women, found its own success via hiring a PR firm that knows how to work with reporters (whoa, meta), says founder Heidi Zak.

One last thing

Hustle Con is, without a doubt, one of the stranger conferences this reporter has ever been to. Check out the Hustle Con “code” below:

The Hustle Con code.

And on Twitter, a reporter for the Verge mentioned an afternoon session included a lesson in “focus” which involved handing out prayer beads to all 500 attendees.

 

http://www.businessinsider.com/hustle-con-presentations-on-startups-from-nerdwallet-teespring-general-assembly-thirdlove-2015-4

DreamWorks Nears Rich Financing Deal With Participant Media (Exclusive)

4/24/2015   The Hollywood Reporter

Steven Spielberg‘s DreamWorks Studios is close to a deal to partner with billionaire e-Bay co-founder Jeff Skoll‘s Participant Media, providing DreamWorks with a major cash infusion, sources tell The Hollywood Reporter.

The pact, which one source believes totals $200 million or more, comes at a crucial time for both companies. India’s Reliance Entertainment, which has bankrolled DreamWorks, is unlikely to invest more money in the company, while Stacey Snider vacated her job as DreamWorks co-chairman/CEO for a top post at 20th Century Fox last fall. Michael Wright now is running DreamWorks, which has a film distribution deal with Disney and operates a separate television company.

Participant has been looking to reinvent itself lately. Earlier this month, CEO Jim Berk resigned from the company following reports that Skoll wasn’t happy with his leadership. Skoll has taken over the chairman’s post on an interim basis. The company, launched by Skoll in 2004 with a duel mission of making money and inspiring social change through entertainment, already has partnered with DreamWorks to co-finance a slew of titles, including The Help, The Fifth Estate and Lincoln. And the two companies are currently in post-produciton on the Spielberg-directed Bridge of Spies, starring Tom Hanks, which is set to hit theaters this fall.

DreamWorks and Participant declined to comment.

In recent weeks, Disney announced it is co-financing Spielberg’s next directing gig, The BFG, which will go out under the Disney banner and Spielberg’s Amblin label, but it is unclear whether Disney will renew its distribution and marketing deal with DreamWorks after the current pact expires in 2016.

 

http://www.hollywoodreporter.com/news/dreamworks-nears-rich-financing-deal-791334?utm_source=twitter

Lessons From 5 of the Most Successful Marketing Campaigns of the Last Decade

3/24/2015   Hootsuite   By Evan LePage

Understatement time: Marketing has changed a ton in the last five years. Social media’s power to drive campaign success into uncharted territory has resulted in a massive shift in content marketing. The best campaigns have capitalized on the elements that make content shareable on social media.

Below, we’ve taken five of the best marketing campaigns, and have broken down key elements that contributed to their explosive success. Although some of these marketing campaigns were created by the biggest companies and agencies in the world, they succeeded not because of how much they cost, but because they understood fundamental truths about social media users.

In a rush? Having a busy day? Scroll to the bottom for the TL;DR version of 10 lessons learned from these campaigns.

Old Spice’s “The Man Your Man Could Smell Like”

If someone walked up to you today and said “I’m on a horse,” where would your mind go. It’s 2015, and my mind would still go the Old Spice’s “The Man Your Man Could Smell Like” campaign, which premiered over five years ago.

The 33-second video depicts a shirtless man addressing the women of the world as the scene changes behind him, from the shower to a boat to the beach. The actor is meant to represent a woman’s ideal, from his good looks to offering her tickets ‘to that thing you like,’ and, of course, diamonds. It plays on these stereotypes of the ‘ideal man’ but does so in a way that’s humorous rather than obnoxious.

How successful was the ad?

  • It was watched almost 6 million times in the first day
  • Has over 50 million YouTube views to date
  • Made Old Spice’s YouTube channel the most popular brand channel ever at the time

After the original video, Old Spice also launched a YouTube response campaign which saw the “Old Spice Guy” respond to public questions and requests in no less than 180 personalized videos. These videos earned an astounding 40 million combined views within a week. All this from a personal hygiene brand!

So what are the main lessons you can draw from Old Spice’s marketing campaign? Be memorable and involve your audience.

Within a few weeks of the campaign’s launch, anyone you ran into at work or school probably had a good part of the campaign memorized. Whether it was because they loved it and learned it by heart or they just couldn’t get it out of their heads, it doesn’t really matter. Old Spice created something that had never been done before, and this kept them top of mind for months after.

Of course there are marketing formulas that have been proven to work time and time again:

  • Appeal to your target buyers
  • Present your product in real-life situations
  • Make the ad easy to follow
  • Leave them talking about your product

And here’s what Old Spice did:

  • Old Spice targeted females with their ad when the product is for males.
  • They didn’t focus on real-life scenarios, instead creating a fantastical situation that most people couldn’t relate to.
  • It wasn’t easy to follow, actually forcing the viewer to pay close attention to each moving part and probably watch it several times.
  • The catch phrase “I’m on a horse” had nothing to do with the product

Old Spice didn’t just bend conventional marketing practices, they avoided them entirely, creating something far more impressive in the process. You wanted to play the video again and again to try and see how it was accomplished. You wanted to show it to friends and talk about it. It was so interesting and shareable that brands have been chasing this model ever since it aired.

Then, they did something even smarter. They created the response campaign to bring their viewers into the experience. Everyone who loved the ad had the opportunity to be a part of it. Users flocked to submit questions in the hopes for a direct interaction with the Old Spice Man.

People love to be a part of something popular or viral. It’s like being part of a studio audience or being mentioned by a celebrity on Twitter. Not only is the experience enjoyable for them, it’s also something they want to share with their friends and followers. By creating these personalized videos, Old Spice turned a successful brand video into a shareable social media campaign.

Dollar Shave Club’s “Our Blades Are F***ing Great”

It’s the story of the brand video that launched the company.

Michael Dubin decided to start a company that sold cheap razors and shipped them to your door. He wanted to bring his company to the world, and decided to do it with a YouTube video in which he, the CEO, explained the business. He called that video “Our Blades are F***ing Great,” and launched it to the world. About 12,000 people signed up for the service within the 48 hours that followed.

The video is funny, catchy and clever, but it also explains the fundamentals of their business model and how they differ from traditional razor vendors.

Since its launch, the video has earned:

  • Over 18 million video views
  • Over 200,000 Facebook shares
  • Over 80,000 Facebook comments and more than 110,000 Likes

Perhaps most impressively, Dollar Shave Club managed all of this without really having an existing audience or following online. This video started it all.

So what are the main lessons you can draw from the Dollar Shave Club marketing campaign? Distinguish your brand. Know your audience.

The video cost $4,500 to make. They didn’t need high production value or special effects to make an impression. They just knew their audience.

Dollar Shave Club isn’t just marketing to men of shaving age; they’re marketing to tech-savvy younger men, the audience most likely open to buying razors online. “Young men” is written all over the video. There are toys in the background. They swear and use humor. There’s a machete. They make fun of tennis. It ends with a party. This isn’t an energy drink ad. There aren’t explosions and extreme sports. But it nails the target demographic in a simple, straightforward way. People often talk about targeting on social media. You can target your content once it’s created, or you can target it from the outset. Doing the latter made this video into a hit.

What about distinguishing their brand? Did you notice, there isn’t a single image of anyone actually using the razor in the video. Why wouldn’t they show the razor in use? Maybe because they know (correctly) assumed that men wouldn’t be sold on how the razor looks while in use, especially since it will essentially look the same as every other razor. They narrowed in on the elements that distinguished their product from every other similar product: the price and delivery method.

Most car commercials look the same. Most shampoo commercials look the same. Most restaurant, clothing brand and drug company commercials look the same. Online, really separating your brand from the pack is what will get you attention. If you offer a commercial that no one has seen before, you’re more likely to generate discussion. Dollar Shave Club generated a lot of discussion.

K-Mart’s “Ship My Pants”

K-Mart, where your mom goes shopping for groceries and socks, right? Well, if that is the way the store was perceived a few years ago, the company’s “Ship My Pants” marketing campaign went a long way in changing that.

In a YouTube video campaign, the company had people in their store talking about shipping their pants. Yes, K-Mart used toilet humor to highlight their online shipping. They even worked to spread the hashtag #ShipMyPants.

Does this crude humor actually work on people. Well…

So what are the main lessons to draw from the K-Mart marketing campaign? Use humor. Take risks.

With social media, users are empowered to skip over any ad they don’t find interesting. This puts the onus on brands to somehow catch people off guard or otherwise keep their attention. Humor is one of the most effective ways to do that.

Much like with Old Spice, K-Mart used humor in a way that you might not have expected from their brand. While it’s easy to call it juvenile, the results speak for themselves. The humor made the video so shareable that more people shared it on Facebook than commented on it. That type of engagement is invaluable of the brand.

This marketing campaign was also special because it was a risk. It wasn’t just a risk for K-Mart, it was a risk for any brand. Swear words and childish jokes isn’t something most retail brands would strive to be associated with. But social media is about creating discussion. Safe bets don’t create discussion, risks do. K-Mart put themselves out there and social media users appreciated the humor and the risk. They took a chance and it paid off.

WestJet’s “Real-Time Giving”

I was in a meeting when I first saw WestJet’s Real-Time Giving ad, which went live during the 2013 Christmas season. I watched the ad with a group of people and, while most of us barely managed to hold it together, one of our big, bearded bosses couldn’t help but shed a few tears.

The ad shows a WestJet Santa Claus asking people what they wanted for Christmas before their flight. Then, by the time they landed, the WestJet team had purchased all of their gifts, which tumbled down the baggage claim to everyone’s delight. Little boys got the toys they asked for while parents snagged the big screen televisions and cameras they had only dreamed of.

The ad was powerful, and it showed in its popularity. The video earned:

  • Over 200,000 YouTube Likes, and over 20,000 comments
  • Over 40 million total YouTube views
  • Over 4.5 million additional views on other WestJet videos after its launch, and over 30,000 new YouTube subscribers
  • 42.2MM Twitter impressions specific to #WestJetChristmas
  • Over 2 million combined Facebook, Likes, Shares and Comments

WestJet also saw an 86 percent increase in sales compared to the same period one year earlier, a rise they attribute at least in part to the ad. This ad was an absolute, blow-out hit.

So what are the main lessons to draw from the WestJet Campaign? Play to people’s emotions. Don’t be afraid to sideline your product.

When I saw my boss cry when watching the ad, I knew it was going to perform well. Emotional stimuli, happiness, sadness, inspiration, anger and beyond, have been proven to activate the human nervous system and boost social transmission. In other words, if you can cause an emotional reaction in people, they’re far more likely to share your content.

This notion is clear when you look at what gets shared online. Go to a website like Upworthy or any other content aggregator and see what gets the most attention. It’s stories about unlikely heros, or videos of soldiers coming back from war and surprising their families, or stories of people and their pets. These videos, to use an internet expression, catch us ‘right in the feels’ and that’s why they succeed. Brands should be striving to make that same impression, and WestJet is proof as to why.

The airline also made their service a secondary element of the ad, which might seem counterintuitive to many brands but can actually pay off big time on social media. Many people are inherently hesitant to share brand-heavy content on social networks. We want to share high quality content with our friends and followers, not try to sell them on anything.

Putting your product to the side in favor of rich content is a great way to increase your likelihood of getting shared while still making an impact on brand awareness and sales. If you have any doubts, WestJet’s 86 per cent increase in sales after the release of the ad should cast those aside. Dove’s ‘Real Beauty Sketches’ are another great example.

Always’ #LikeAGirl

What does running like a girl look like in your mind? What about throwing like a girl? For far too many people, these phrases conjure up images of running and throwing badly. Doing something like a girl was a negative. That is the message that Always took on with its #LikeAGirl campaign.

In a YouTube video launched last summer, teenage girls and boys were asked to impersonate running or throwing like a girl. The results they got were the cliches they expected. Then they asked the same questions of young girls. To these kids, running, fighting or throwing like a girl means doing all of these actions to the best of your ability. They’re not yet influenced by these social cliches. The message was clear. Doing anything #LikeAGirl is something we need to reclaim as a positive.

The ad struck a chord. It earned

  • Over 55 million YouTube views
  • Over 200,000 YouTube Likes
  • Over 150,000 Facebook comments
  • Nearly 350,000 Facebook shares
  • Over 40,000 Tweets

So what are the main lessons to draw from the Always marketing campaign? Put your company behind a cause. Try to start a movement.

Always is working to become synonymous with women’s empowerment. This is their cause, and the basis of their ad. Again their product was put to the side, but where WestJet did it to focus on their customers, Always focused on the ‘greater good.’

Find a cause or a message that your business believes in. This is important: don’t just support it for an easy marketing win. Actually throw your company behind the cause. Raise awareness, fundraise, co-market with existing organizations that have taken on the cause. Looking like you support a cause isn’t enough, and can actually be damaging to your brand. You need to follow through. Always, for example, partners with UNESCO to support education for women across the world.

And the #LikeAGirl ad wasn’t just an ad, it was a call to action. In the same way that Old Spice succeeded by involving fans in their YouTube campaign, Always succeeded by making people want to join their #LikeAGirl movement. Athletes and businesses jumped onto the hashtag and threw their weight behind the movement, spreading the campaign even further.

This works for the same reason people latched on to the Ice Bucket Challenge. These movements are inclusive; they make you feel like a part of something good. All humans have a desire to be included and make a difference. If your brand can start a movement like Always was able to do, the positive impact on your brand will be substantial.

10 lessons from these successful marketing campaigns

  1. Ignore conventional marketing. Instead be memorable.
  2. Make your audience a part of the campaign.
  3. Distinguish your brand from the competition.
  4. Know your audience and cater ads to their interests.
  5. Use humor.
  6. Take risks.
  7. Play to people’s emotions.
  8. Don’t be afraid to put your product on the sidelines.
  9. Support a meaningful cause and share it with your audience.
  10. Try to start a movement with your brand at the center of it.

 

http://blog.hootsuite.com/successful-marketing-campaigns/

Hillary Clinton Heading To Hollywood On May 7 For Presidential Campaign Cash

4/23/2015   Deadline  

Less than two weeks after she formally announced her latest run for the White House, the former Secretary of State’s first Tinseltown fundraisers have been set on the calendar. Hillary Clinton will be double dipping in Hollywood’s cash register on May 7 with a lunch at Steven Bochco’s and a dinner at Haim Saban’s, co-hosted by Casey Wasserman. Tickets to both shindigs are $2,700 each according to those organizing the events. That amount is the legal individual limit during the primary phase of the 2016 Presidential campaign.

“It was only a matter of time before Hillary came out to Hollywood,” one political insider said tonight. “This is where the Clintons have deep support. This is where the money is for Democrats and 2016 is shaping up to be a very expensive campaign. And this is just the first of many visits she’ll be making in the next year.”

California’s retiring Senator Barbara Boxer is expected to be in attendance at Steven and Dayna Bochco’s Pacific Palisades home. Longtime Hillary supporter and 24 producer Howard Gordon, who hosted a Clinton SuperPAC event last fall, will be there too a that the NYPD Blue and Commander-In-Chief producer’s place. Opening the doors of their Beverly Hills home next month, Haim and Cheryl Saban are also veteran Clinton backers. They hosted a $15,000 a ticket Hillary headlined fundraiser in their home on October 30, 2013.

Both Boxer and Gordon were at the record breaking $2.1 million fundraiser for Democratic Senatorial Campaign Committee that the ex-New York Senator was the marquee name for back in October last year for the party’s ultimately unsuccessful midterm efforts. That westside event was co-chaired by big Barack Obama bundler co-chair Jeffrey Katzenberg. While openly backing Hillary this time round, the DreamWorks Animation boss isn’t expected to be at the events in early May – though there is no doubt he’ll be spearheading fundraising for the former First Lady in the coming months.

 

http://deadline.com/2015/04/hillary-clinton-hollywood-fundraisers-haim-saban-steven-bochco-jeffrey-katzenberg-1201415584/

Object Lesson – Why we need physical books

4/19/2015   New Republic   By William Giraldi

The committed bibliophile is cousin to the obsessive, an easily seduced accumulator frequently struck with frisson. Cram your home with books, and you’re lovingly called a collector; cram it with old newspapers, and you’re derisively called a hoarder. But be honest: The collector is a hoarder, too—a discriminating and noble-minded hoarder, perhaps, but a hoarder just the same.

Not long into George Gissing’s 1903 novel The Private Papers of Henry Ryecroft, you find a scene that no self-respecting bibliophile can fail to forget. In a small bookshop in London, the eponymous narrator spots an eight-volume first edition of Edward Gibbon’s The History of the Decline and Fall of the Roman Empire. “To possess those clean-paged quartos,” Ryecroft says, “I would have sold my coat.” He doesn’t have the money on him, and so he returns across town to his flat to retrieve it. Too broke for a ride on an omnibus, and too impatient to wait, he twice more traverses the city on foot, back and forth between the bookshop and home, toting a ton of Gibbon. “My joy in the purchase I had made drove out every other thought. Except, indeed, of the weight. I had infinite energy but not much muscular strength, and the end of the last journey saw me upon a chair, perspiring, flaccid, aching—exultant!”

A pleasing vista onto the early twentieth-century life of one English writer, Gissing’s autobiographical novel is also an effusive homage to book love. “There were books of which I had passionate need,” says Ryecroft, “books more necessary to me than bodily nourishment. I could see them, of course, at the British Museum, but that was not at all the same thing as having and holding them”—to have and to hold—“my own property, on my own shelf.” In case you don’t quite take Ryecroft’s point, he later repeats “exultant” when recalling that afternoon of finding the Gibbon—“the exultant happiness.”1 Exultation is, after all, exactly what the bibliophile feels most among his many treasures.

Those of us who dwell within mounts of books—a sierra of them in one room, an Everest in another; hulks in the kitchen, heaps in the hallway—can tell you that, in addition to the special bliss of having and holding them, it’s a hefty, crowded, inconvenient life that’s also an affront to the average bank account. (New hardback books are expensive to buy and economically neutered the second you do.) What’s more, your collection is a fatal Niagara if it falls. Every collector knows the probably apocryphal story of the nineteenth-century composer and bibliophile Charles-Valentin Alkan, found dead in an avalanche of his own books, crushed when his shelves upended onto him. Like the sex addict who suffers an aortic catastrophe during coitus, Alkan, at least, died smiling.

Although some see a distinction between the bibliophile and the collector, your Merriam Webster’s nicely insists that “bibliophile” means both one who loves books and one who collects them, which makes supreme sense to me—I can’t conceive of one who loves books but doesn’t collect them, or one who collects books but doesn’t love them. I employ “collector” as Robertson Davies does in his essay “Book Collecting”: not as a quester after books both rare and valuable, but as a gatherer of all books that match his interests. If you have lots of interests, you better have lots of rooms, and mighty floorboards to boot.2

What does it mean when what you own is essential to who you are? In our everyday grasp of owning things, we tag it materialism, consumerism, consumption. But I trust you’ll agree that the possession of books is not identical to the possession of shoes: Someone with a thousand books is someone you want to talk to; someone with a thousand shoes is someone you suspect of belonging to the Kardashian clan. Books are not objects in the same way that shoes are objects. This is what Milton means in his sublime “Areopagitica,” as necessary now as it was in 1644, when he asserted that “books are not absolutely dead things, but do contain a potency of life in them to be as active as that soul was whose progeny they are; nay, they do preserve as in a vial the purest efficacy and extraction of that living intellect that bred them.” Potency of life, purest efficacy, living intellect: These are the world-enhancing elements you have in any well-made book worth reading.

For many of us, our book collections are, in at least one major way, tantamount to our children—they are manifestations of our identity, embodiments of our selfhood; they are a dynamic interior heftily externalized, a sensibility, a worldview defined and objectified. For readers, what they read is where they’ve been, and their collections are evidence of the trek. For writers, the personal library is the toolbox which contains the day’s necessary implements of construction—there’s no such thing as a skillful writer who is not also a dedicated reader—as well as a towering reminder of the task at hand: to build something worthy of being bound and occupying a space on those shelves, on all shelves. The personal library also heaves in reproach each time you’re tempted to grab the laptop and gypsy from one half-witted Web page to another. If you aren’t suspicious of a writer who isn’t a bibliophile, you should be.3

But you might have noticed: The book as a physical, cultural object is worth very little and losing value every quarter, it seems. As any urbanite knows, you’ll find them in boxes in alleyways on the first of every month—people can’t give them away. And now that more readers are choosing the electronic alternative, the illuminated convenience of downloading books and storing them in the troposphere where they remain accessible but simulated … well, I’ll let James Salter pull the alarm. “A tide is coming in,” he wrote in 2012, “and the kingdom of books, with their white pages and endpapers, their promise of solitude and discovery, is in danger, after an existence of five hundred years, of being washed away. The physical possession of a book may become of little significance.”

One tide or another is always surging in on us—technology always makes certain modes of consumption obsolete, and for much of that obsolescence we can be grateful—but perhaps we should heed Salter’s anxiety here, because bibliophiles won’t be the only ones left denuded should the physical book be put to death.

Su Blackwell, The Book of the Lost, 2011; courtesy Art Made from Books by Laura Heyenga published by Chronicle Books, 2013.

My own book collecting began in high school, at just about the time I was certain that literature would be my life—not an occupation but an existence. It’s been a back-aching, U-Hauling two decades because I’ve resided in a dozen homes across four different states. I’ve also inherited a book collection from a beloved mentor, a colossus that sits boxed and bulging in my grandparents’ basement in New Jersey—I can’t wedge any more books into our Boston home without inciting my spouse and children to mutiny. In the mid-’90s, when my grandparents lived near the Raritan River, I stored several hundred titles in a first-floor bedroom, and when the river swallowed half the town one year, all those books were swallowed, too. After the waters retreated, I laid the books out in the sun on the sidewalk, cataloging my losses in a kind of requiem. In 1941, Rose Macaulay wrote beautifully about losing her library, her whole apartment, in the Blitz—“a drift of loose, scorched pages fallen through three floors to street-level, and there lying sodden in a mass of wreckage smelling of mortality”—and I’ve never read that essay without blurred vision.

When a bibliophile reads a classic, he tends to remember most vividly those portions that might by chance speak to an ardor for books—he’s pleased to find some kinship with the greats—and so some of my most dominant memories of Rousseau’s Confessions or Boswell’s Life of Johnson or Waugh’s A Handful of Dust or Woolf’s Night and Day or Orwell’s Coming Up for Air happen to be those swaths of prose which confirm my own hunch that a life with books is more meaningful than a life without books. As a child reading Twenty Thousand Leagues Under the Sea, I was spun around by that mention of Captain Nemo’s personal library aboard his vessel, all 12,000 tomes of it. The narrator, Pierre Aronnax, comments that Nemo must have “six or seven thousand volumes,” and Nemo replies, “Twelve thousand, M. Aronnax. These are the only ties which bind me to the earth.” If Nemo indeed owned 12,000 books, I knew, the way a beast knows the coming season, that I wanted 12,000, too.

One collects books for reasons that are, of course, acutely personal, but I have a memory of the afternoon when I was shown how others perceive the flexing brawn of a book collection. At 19 years old, in surrender from an unkillable Northeast winter, I moved to South Carolina, and one day a police officer arrived at my apartment to question me about cash that had been thieved from someone with whom I’d spent a night—she thought the thief was me and not, as it turned out, her roommate. There were prints on the box from which the cash had been stolen, and the officer asked if I’d be willing to go to the station to have my own prints taken. Of course I would, I said, and as I asked for driving directions, he squinted at the bookshelves. “All those books,” he said, and then asked the infamous cliché of a question, the question that occurs only to nonreaders: “You read all those books?” I told him that I’d read fewer than half—the truth was that I’d read fewer than half of half—and he said, “Well clearly the thief’s not you. No one smart enough to read all those books is dumb enough to steal cash from such a pretty gal.” And then he began walking his fingertips along the spines as if he’d just realized that the books might confer on him some magical capacity.5

He’d have been right about the capacity but wrong about the magic. A life with books is a life of pleasure, yes, but also a life of work. Not just the work of lugging their heft each time you move, but the work of reading them, the work of discernment, of accepting the loquacity of the world’s bliss and hurt and boredom, of welcoming both small and seismic shifts to your selfhood, of attempting to earn those intimations of insight that force the world briefly into focus. That’s the reason the cop was wrong in thinking that readers are smart by default: Dedicated readers are precisely those who understand the Socratic inkling that they aren’t smart enough, will never be smart enough—the wise are wise only insofar as they know that they know nothing. In other words: Someone with all the answers has no use for books. Anthony Burgess once suggested that “book” is an acronym for “Box Of Organized Knowledge,” and the collector is pantingly desperate for proximity to that knowledge—he wants to be buffeted, bracketed, bulletproofed by books. Leigh Hunt wrote of literally walling himself in with his collection: “I entrench myself in my books equally against sorrow and the weather. If the wind comes through a passage, I look about to see how I can fence it off by a better disposition of my movables. … When I speak of being in contact with my books, I mean it literally. I like to lean my head against them.”

The physicality of the book, the sensuality of it—Oliver Wendell Holmes called his collection “my literary harem”—the book as a body that permits you to open it, insert your face between its covers and breathe, to delve into its essence, its offer of reciprocity, of intercourse—this is what many of us seek in the book as object. In his bantam essay on book love, Anatole France starts off swinging: “There is no true love without some sensuality. One is not happy in books unless one loves to caress them.”6 There was little that escaped the Updikian caress, and he wrote more than once about the pleasures and peculiarities of book collecting. In an essay called “The Unread Book Route,” about A History of Japan to 1334, Updike wrote: “The physical presence of this book, so substantial, so fresh, the edges so trim, the type so tasty, reawakens in me, like a Proustian talisman, the emotions I experienced when, in my youth, I ordered it.” Leave it to the unerringly sensual and curious Updike to a) refer to book type as “tasty,” and b) think as a youth that he needed to know something about Japan prior to 1334.

Borges said: “My father’s library was the capital event in my life. The truth is that I have never left it.”

Updike’s point about the Proustian talisman is a crucial one for bibliophiles: Their collections are not only proof of their evolution but monuments to their past, fragrant and visual stimulators of recall. Gissing’s hero Ryecroft says just that: “I know every book of mine by its scent, and I have but to put my nose between the pages to be reminded of all sorts of things.” Across a collector’s bookshelves, upright and alert like uniformed sentinels, are segments of his personal history, segments that he needs to summon in order to ascertain himself fully, which is part of his motive for reading books in the first place—whatever else it is, a life with books is incentive to remember, and in remembering, understand. Borges said: “My father’s library was the capital event in my life. The truth is that I have never left it.” Borges’s own books, then, are both collection and connection, an emotional umbilical to his father. In his autobiography The Words, Sartre spends several pages of the first chapter recalling his grandfather’s book love and the sanctity of the old man’s library, how as a boy Sartre secretly touched those much revered tomes, “to honor my hands with their dust,” and in that honoring, the honing of affection for his dear grandfather.

Since bibliophiles are happy to acknowledge the absurdity, the obese impracticality of gathering more books than there are days to read them, one’s collection must be about more than remembering—it must be about expectation also.8 Your personal library, swollen and hulking about you, is the promise of betterment and pleasure to come, a giddy anticipation, a reminder of the joyous work left to do, a prompt for those places to which your intellect and imagination want to roam. This is how the nonreader’s question Have you read all these books? manages to miss the point. The tense is all wrong: Not have you read all, but will you read all, to which, by the way, the bibliophile’s answer must still be no. Agonizingly aware of the human lifespan, the collector’s intention is not to read them all, but, as E.M. Forster shares in his essay “My Library,” simply to sit with them, “aware that they, with their accumulated wisdom and charm, are waiting to be used”—although, as Forster knows, books don’t have to be used in order to be useful.9

One of the most imperishable notions ever set down about a personal library can be found inside Sven Birkerts’s essay “Notes from a Confession.” Birkerts speaks of “that kind of reading which is just looking at books,” of the “expectant tranquility” of sitting before his library: “Just to see my books, to note their presence, their proximity to other books, fills me with a sense of futurity.” Expectant tranquility and sense of futurity—those are what the noncollector and what the downloader of e-books does not experience, because only an enveloping presence permits them.

I’m sorry but your Nook has no presence.

Forgoing physicality, readers of e-books defraud themselves of the communion which emerges from that physicality. Because if Max Frisch is correct in defining technology as “the knack of so arranging the world that we don’t have to experience it,” then one might argue that we aren’t really experiencing a novel or poems on our e-readers. We might be reading them—although I find that an e-reader’s scrolling and swiping are invitations to skim, not to read—but fully experiencing them is something else altogether.

You scroll and swipe and click your way through your life, scanning screens for information and interruption, screens that force you into a want of rapidity. Why you’d welcome another screen in your life, another enticement to rapidity and diversion, is a question you might ask yourself. Paradise Lost will not put up with rapidity and diversion, and that is exactly why, for some of us, a physical book will always be superior reading, because it allows you to be alone with yourself, to sit in solidarity with yourself, in silence, in solitude, in the necessary sensitivity that fosters development and imagination. A physical book makes it possible to fend off the nausea roused by the electronic despotism we’ve let into our lives—it doesn’t permit blinking, swiping, scrolling, popping-up impediments to your concentration, doesn’t confront it with a responsive screen trying to sell you things you don’t need. On a train with only a paperback of Paradise Lost, you are forced into either an attempt at understanding and enjoyment or else an uninterrupted stare out your window. Your Kindle Fire is so named because Amazon understands that we Americans rather enjoy the hot oppression of endless choices, the arson of our calm. At the first signs of Milton’s difficulty, you can nix the whole excursion and romp around with a clattering of apps.

Let me pre-empt certain mumbles by saying that I can recognize the value of electronic reading and would not wish it away. The e-reader is a godsend to those travelers who want to carry all eight volumes of Gibbon with them. (Although you can question if a traveler would really make use of Gibbon’s dreadnought while traipsing through foreign climes. Aldous Huxley has a funny essay called “Books for the Journey” in which he writes: “Thick tomes have traveled with me for thousands of kilometers across the face of Europe and have returned with their secrets unviolated.”) E-books have aided an infirm publishing industry while offering an inexpensive option to those who would never spend $35 on a hardback. The e-reader is also sometimes the only way to have a book if you don’t live near a library and if the postal carrier has trouble reaching your wilderness grot.

At my alma mater recently I gave a lecture on the importance of literature in this digital age, and I might have half-earnestly referred to the Internet as an insane asylum where the misanthropic and lonesome go to die, because afterward a 90-year-old woman three-pronged her way to the podium to give me a deserved lashing. Without the Internet, she said, without e-books blaring forth from an illuminated screen, she wouldn’t be able to read at all, such was the condition of her eyesight after 85 years of reading. How does the cyberskeptic counter that? He doesn’t.

You can easily locate the science that says we read more comprehensively when we read on paper, the neurological data that shows how our memories are motivated, soldered by the tactile, how we learn most fruitfully when our senses are stroked, but those are not what truly vex the bibliophile. The point, like so many literary points worth emphasizing, is an aesthetic one—books are beautiful. What you hear in the above anxiety by James Salter is not really a condemnation of e-readers, but an anxiety about a loss of beauty. Robertson Davies got it right when he wrote this about beautiful editions of good books: “We value beauty and we value associations, and I do not think we should be sneered at because we like our heroes to be appropriately dressed.” Gissing’s narrator in The Private Papers of Henry Ryecroft admits: “The joy of reading the Decline and Fall in that fine type! The page was appropriate to the dignity of the subject; the mere sight of it tuned one’s mind.” The dignity of the subject—remember that formulation, and savor the excellence of that last metaphor, one’s mind tuned by the fine type of such sweet pages.

I feel for Salter’s anxiety, and I agree with Burgess when he wrote, commenting on those delectable editions produced by The Folio Society in London: “We have to relearn pride in books as objects lovely in themselves.” But allow me to assure you of this truth: Like the bicycle, the book is a perfect invention, and perfection dies very, very hard. The car hasn’t murdered the bike, and the Web won’t murder the book. There are innumerable readers for whom the collecting of physical books will remain forever essential to our selfhoods, to our savoring of pleasure and attempted acquisition of wisdom, to our emotional links with our past and our psychological apprehension of others—essential not just as extensions of our identities but as embodiments of those identities. Books, like love, make life worth living.

1 I can’t help noticing that “exultation” is the term marshaled by Leigh Hunt in his 1823 bibliophilic essay “My Books,” and also by Somerset Maugham in his novel The Razor’s Edge, when he writes of one character’s leisure with a copy of Spinoza.
2 Eugene Goodheart wrote this in his memoir Confessions of a Secular Jew: “My personal library is an accumulation rather than a collection, which means I never quite know where a book I need is. I begin looking for a book I had misplaced, but to no avail. Another book catches my eye. … I pick it up and peruse it”—and that’s called serendipity. The same rewarding surprise can happen when you grab the big red copy of your Merriam Webster’s instead of seeking your definition online, just as you can discover the gem you didn’t know you needed every time you choose a brick-and-mortar bookshop over Amazon.
3 It’s not hard to nod along with Leigh Hunt when he admits: “I love an author the more for having been himself a lover of books.” It’s really the rudimentary qualification every reader should demand of a writer.
4 For weeks after that flood I walked around with a hole in my chest. I’d welcome a hack with a scalpel if only it were possible to excise that memory. I made a list of the deceased copies and vowed to replace every last one, a vow I’m still fulfilling.
5 Before the officer left that day, I told him to choose a book from my shelf, my gift to him for his interest and his kindness toward me, and he chose a paperback copy of The Sorrows of Young Werther, pronouncing Goethe’s name “goeth,” as in “the sun goeth down.” For two decades I’ve wondered what this officer of the peace thought of the novel that in the late eighteenth century sent a shockwave of suicides across Deutschland.
6 France also has this to say to those negligent readers who don’t esteem physical books as works of art: “You have no fire and no joy, and you will never know the delight of passing trembling fingers over the delicious grain of a morocco-bound volume.”
7 You see, then, what Anatole Broyard means when he dubs the personal library “an ancestral portrait”—this is exactly what Borges and Sartre were getting at.
8 Here’s Susan Sontag, in her novel The Volcano Lover, writing about art, but any bibliophile will feel a tremor of recognition: “A great private collection is a material concentrate that continually stimulates, that overexcites. Not only because it can always be added to, but because it is already too much. The collector’s need is precisely for excess, for surfeit, for profusion. It’s too much—and it’s just enough for me. … A collection is always more than is necessary.”
9 I’m reminded that the human lifespan is also part of Harold Bloom’s argument for why one should read only the best books. There’s not time enough for junk. Paradise Lost alone takes half a lifetime of rereading to understand fully. This is what Nabokov means by: “Curiously enough, one cannot read a book: one can only reread it. A good reader, a major reader, an active and creative reader is a rereader.”

William Giraldi is the author of the novels Busy Monsters and Hold the Dark.

 

 

 

http://www.newrepublic.com/article/121560/bibliophiles-defense-physical-books?utm_content=buffere6a3f&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

Breaking: Beats By Dre President Luke Wood Won the Battle For Silver Lake’s Spectacular Silvertop House

10/28/2014   Curbed   by Adrian Glick Kudler

Silvertop, one of architect John Lautner‘s masterpieces (he had several) and one of the great Los Angeles properties, is known more formally as the Reiner-Burchill Residence, for its first two owners—the man who first dreamed up the house and the neighbors who moved in to finish it. This week, after 40 years, the house has its third owner, and it’s another neighbor: Luke Wood, the president of Beats By Dre and a long-time Silver Lake resident, who intends to restore the house to the height of Lautner’s vision.

Silvertop was first commissioned in 1956, for a hard-to-match site on a hill above the Silver Lake Reservoir, by a hairclip-and-aircraft-nut magnate named Kenneth Reiner, who was also a devoted inventor and tinkerer—he created several clever gadgets and systems for the house, including a dining table on a hydraulic pedestal (so it could be lowered for the cocktail hour); electric skylights; and invisible, soundless heating and cooling systems. Lautner brought his ecstatic shapes, preternatural sense of light, and retractable glass walls to the project.

But all of kooky gadgets and breathtaking forms are expensive, and Reiner ended up bankrupt, forced to sell the house before it was finished. In the mid-1970s, Silvertop was bought and then finished by Philip and Jacklyn Burchill, who had lived up the street for years. In August, Jacklyn put the house up for sale for the second time ever, for $7.5 million.

Silvertop went into escrow less than three weeks later and officially sold Friday for $8.55 million. Word is that big-money buyers flew in from all over and competition was obviously fierce to end up with an asking price that high, but Wood and his family ended up coming, like the Burchills, from right around the corner (they’ve owned a house a street away away since the 1990s). Crosby Doe, the real estate agent who represented both sides of the sale, tells us that Wood and his family intend to restore the house and live there.

Wood has already hired the hugely-respected local firm Bestor Architecture, which just recently finished up work on Beats By Dre’s Culver City headquarters, and principal Barbara Bestor says she’s already been digging in all the relevant archives and working with an architectural historian to make sure her work is sensitive to the original intent.

The house is a little leaky and a little “creaky,” but overall is in pretty good shape. (“The dramatic aspect of it, the concrete shell in the living room, that’s totally fine,” Bestor says.) The Burchills used their own plans when they finished the kitchen and master bathroom in the 1970s, so Bestor intends to renovate those to Lautner’s original 1957 designs; otherwise, the project should mostly be a strict historical restoration, handling deferred maintenance, getting all the mechanics running smoothly again, and installing new heating/cooling/electrical systems (The original “really weird heating system” takes 72 hours to heat up the living room). Amazingly, most of Reiner’s gadgets still work, and Bestor’s in touch with “a lot of the original guys who worked on” them.

Landscape architect Garrett Eckbo, who worked on some of the finest Mid-Century Modern projects (and with many of the finest architects of the era), designed landscaping for the hilltop site—the hardscape seems to be in place, but the planting is not, so they’ll be recreating that too.

Wood has only owned the house for a few days, so Bestor’s investigation (“architectural forensics”) is just beginning. She says the family will probably be able to move in next summer.

 

 

http://la.curbed.com/archives/2014/10/breaking_beats_by_dre_president_luke_wood_won_the_battle_for_silver_lakes_spectacular_silvertop_hous.php

Slack’s CEO: This is the best time in world history to raise money for a startup

4/20/2015   Vox   by Timothy B. Lee

The office communications app Slack is less than two years old, but the company behind it recently raised an incredible $160 million dollars in a deal that valued the company at $2.8 billion. In an interview with the New York Times’s Farhad Manjoo, Slack CEO Stewart Butterfield argued that this might be the best time in world history to raise money for a startup:

I’ve been in this industry for 20 years. This is the best time to raise money ever. It might be the best time for any kind of business in any industry to raise money for all of history, like since the time of the ancient Egyptians. It’s certainly the best time for late-stage start-ups to raise money from venture capitalists since this dynamic has been around.

Why do investors have a seemingly insatiable appetite for technology companies like Slack? In trying to answer this question, I think a lot of people focus too much on characteristics of the technology sector itself. Silicon Valley companies are pioneering a lot of important innovations right now, but the same thing was true 10, 20, 30, and 40 years ago.

Rather, I think the increasingly favorable environment for fundraising in Silicon Valley is a reflection of broader macroeconomic trends. Inflation-adjusted interest rates have been declining for decades, a sign that businesses are finding it more and more difficult to invest available capital in things like factories or research and development in ways that will produce high returns.

Silicon Valley is one of the few remaining bright spots. The worse the returns on other investments get, the more willing investors become to take big risks in pursuit of higher returns.

It’s certainly possible that this will prove to be a bubble that pops in the next few years. But it’s also possible that this is just the new normal. If interest rates stay low, any industry that shows a potential for rapid growth could be flooded with cash from investors desperate for higher returns.

 

 

http://www.vox.com/2015/4/20/8458231/slack-great-fundraising

David Brock’s Appearance on MSNBC 4/20/15 (2 segments)

Clinton opposition finds receptive media eager for new material
The Rachel Maddow Show 4/20/15
David Brock, founder of Media Matters for America, talks with Rachel Maddow about the willingness of The New York Times and The Washington Post to engage discredited author Peter Schweitzer on the claims he makes in his new Hillary Clinton attack book.
on.msnbc.com/1cTf50Z
(starting 1’30”)

http://player.theplatform.com/p/7wvmTC/MSNBCEmbeddedOffSite?guid=n_maddow_Dmedia_150420_560668

David Brock: Clinton book a political put-up job
Morning Joe 4/21/15
Media Matters’ David Brock joins Morning Joe to discuss new allegations that foreign entities received special favors from the State Department if they donated to the Clinton Foundation or hired Bill Clinton as a speaker.
on.msnbc.com/1zFS9ao

http://player.theplatform.com/p/7wvmTC/MSNBCEmbeddedOffSite?guid=n_mj_brock_150421_560960