http://www.variety.com/article/VR1118054214
The CW is doing its darndest across digital platforms to live up to its billing as the “first fully converged network.”
Rick Haskins, exec veep of marketing and digital programming at CW, indicated that 18% of all in-season consumption of CW series occurs on a combination of CWTV.com, Hulu Plus, which shares the next-day window with CW’s website, and the free component of Hulu, which gets episodes one week after the TV airdate.
Haskins said that since CW signed its deal with Hulu last October, the viewing that takes place on Hulu and CW is largely non-duplicated — to the point where frosh series “Hart of Dixie” did so much better on Hulu than the network’s own website that it factored into the renewal of the series, which had only lukewarm TV ratings.
CW also has a second deal with Netflix for post-season programming with Netflix, which, together with Hulu, were lucrative enough to compensate for the losses CW parent companies CBS Corp. and Time Warner have incurred.