Martha Stewart, whose daily talk show is being dropped by the Hallmark Channel this summer, is starting a weekly show for PBS this fall.
The series, titled “Martha Stewart’s Cooking School,” will be distributed by PBS stations across the United States, her company,
Martha Stewart Living Omnimedia, announced on Thursday.
Ms. Stewart and executives at her company believe that public broadcasting will be a better fit for her brand than daytime cable,
where “The Martha Stewart Show” struggled to attract an audience for the last two years. But the move from a five-day-a-week show to a once-a-week series will effectively reduce Ms. Stewart’s footprint on TV.
“Cooking School,” inspired by Ms. Stewart’s cookbook of the same name, will be produced in association with WETA, a PBS station in
Washington, which had previously been her production partner on the culinary series “Everyday Food.” Ms. Stewart was a producer, not a host, of “Everyday Food,” but she will be the host of the new series.
In a statement, Ms. Stewart called PBS “the perfect home for this series.”