MTV had grown stale, losing touch with the times and its core audience. Then Nick Shore came aboard….
…A mirror of American youth culture for three decades, MTV has to recalibrate regularly to keep pace with the zeitgeist. From round-the-clock music videos, to reality TV pioneer “The Real World,” to the heh-heh-heh of “Beavis and Butt-Head,” and the gotcha of “Punk’d,” MTV continually pulls from its programming grab bag, most recently making headlines with“Jersey Shore” and “Teen Mom.”
Now the chameleon network is at it again, launching a slate of scripted shows kicked off by “Awkward,” its latest hit, a smart, sweet half-hour comedy that would not have stumbled onto MTV’s schedule three years ago. Early signs are good, as prime-time ratings have climbed by 50% from two years ago.
http://www.latimes.com/entertainment/news/tv/la-ca-mtv-research-20111002,0,2994040.story
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