Here’s another bet on YouTube, placed by people who don’t work at Google: The Chernin Group is leading an early investment round in MiTú, a Latino-focused YouTube network.
Peter Chernin’s holding company isn’t announcing the amount of the round, but I’m told it’s around $3 million.
Other investors include Machinima CEO Allen DeBevoise; Advancit Capital, Shari Redstone’s VC firm; and Code Advisors.
There’s a lot of interest in Hispanic and Spanish-language stuff on YouTube, and the video site has funded several channels targeted at that audience, including one produced by IAC’s Electus and fronted by “Modern Family”’s Sofia Vergara. But MiTú doesn’t have any financial backing from YouTube.
http://allthingsd.com/20121212/chernin-group-invests-in-latino-youtube-channel/