http://www.huffingtonpost.com/2011/11/07/do-justin-bieber-kanye-we_n_1080427.html?ref=impact&ncid=edlinkusaolp00000008
Think you need to throw @justinbieber or @kanyewest behind your fundraising campaign to make it a wild success? Think again.
A study released by consulting firm Zoetica Media and PayPal revealed that when it comes to new-age soliciting, the old rules still apply. While getting a big-name celebrity to tweet for a charity will draw some bright lights to the initiative, that’s not the key to bringing in the big dollars.