Summer TV’s Top Target: Boys

http://online.wsj.com/article/SB10001424052702303812104576441790597642646.html?KEYWORDS=This+summer+kids+TV+programmers+are+a+little+boy+crazy

By AMY CHOZICK

This summer, kids TV programmers are a little boy crazy. That’s because boys watch more animated series than girls and represent a lucrative sales opportunity for videogames, toys and sports merchandise.