After years spent teetering on the brink of irrelevance, MTV is staging a comeback. Thanks to such culture-defining hits as Jersey Shore — the No. 1 series on cable among younger viewers — Teen Mom andits first scripted breakout, Awkward, programming chief David Janollari has something to crow about.
MTV is enjoying its highest-rated year since 2007, with seven consecutive quarters of growth and a concerted push into the scripted space. In October, MTV began to build an animation block with a rebooted Beavis and Butt-Head, which drew3.3 million viewers in its debut, and new entry Good Vibes.
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