Vox Is the Conde Nast for Next Generation: CEO

7/1/2014   Bloomberg

VIDEO: http://www.bloomberg.com/video/vox-finds-its-voice-in-the-future-of-digital-media-A5gPfZdWTHSy18NWOysDVg.html

July 1 (Bloomberg) — James Bankoff, Chief Executive Officer and chairman at Vox, talks with Erik Schatzker about new branding opportunities created by digital media, their focus on transforming news presentation for an online audience and the importance of social media platforms in growing their brands. He speaks from the Aspen Ideas Festival on “In the Loop.”

Video text:

Digital content is anybody i can think of.

I think i know what buzzfeed is, what clock — gawker is, but what is vox?

We create media brands, high-quality, large media brands like the ones you mentioned, for new generation of consumers prefer to consume their content digitally.

If you think about it in a simple way, great magazine companies like “timing” and great cable companies like usa networks or disney, now we are creating new media titles in the same way.

And we’re doing it within this medium as opposed to cable or magazines, obviously.

It’s funny you mention condon asked because they operated a portfolio of magazines.

The people know them better for vanity fair or “folk.” do you see yourself more as digital publishing as opposed to say the kind of company that “feiss” is becoming?

We think spnation, you can command more authority.

We don’t want to be another portal where everything is just general.

We believe individual variance — rinse convey and their subject matters.