MTV: Youngest Millennials Flee To Twitter

Few brands are as clued in to what Gen Y is thinking as is MTV, with its sweet spot of 18 to 24. But increasingly, the company is trying to suss out what is on the minds of the youngest Millennials — those between 12 and 17 — not to mention how the older wave is navigating such gloomy employment prospects. We asked Alison Hillhouse, VP at MTV Insights, fresh off a research blitz, to share what’s coming from this next wave.

 

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